To let people know about and experience the "real thing,"

It features creations from PORTER CLASSIC.

PORTER CLASSIC Pop-up Store

"SASHIKO LOVE 3"

□December 26th (Tuesday) - January 9th, 2018 (Tuesday)

□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion
* Click here for event information during the event period .

Born from a "heart that cherishes things," Sashiko embroidery presents its third pop-up store, "Sashiko LIGHT," a collection exploring and realizing new possibilities for Sashiko. While maintaining the classic feel of the original PC SACHIKO, this fresh collection boasts lightness and breathability suitable for spring and summer. Exclusive to Isetan Shinjuku Store, Men's Building .

Looking back on "SASHIKO LOVE 2"

Reo: A year ago, we had a pop-up shop for "SASHIKO LOVE 2" that spanned into the new year, and the staff at Isetan Shinjuku Store, Men's Building worked all day long to attract customers to the store. Even during that busy New Year's sale. I realized then that Isetan Shinjuku Store, Men's Building and PORTER CLASSIC are a team. We were creating the same space together with the same feelings. I was so happy about it that I still can't forget it.
Katsuyuki Isetan is a large company, but they work together as a team with small brands like PORTER CLASSIC . We, too, are united with the artisans at the factory and the sales staff at the store for PORTER CLASSIC . That's why we are so grateful to the staff at Isetan Shinjuku Store, Men's Building for joining us in making it a success.
Reo's "SASHIKO LOVE 2" was an opportunity to unveil Sashiko BLACK, and it made me realize that if the creator puts their passion into their work, they will receive an equally enthusiastic response. I was surprised by how much interest customers showed in even the smallest details. PORTER CLASSIC is truly blessed to have such wonderful customers.

Photo by Shinichiro Ariizumi

A new challenge: "Sashiko LIGHT"

Reo: The new item for this "SASHIKO LOVE 3" collection is Sashiko LIGHT. Many of our artisans are quiet people, but when the Sashiko LIGHT fabric was completed, he himself said, "This is good!" That's a bit unusual. PORTER CLASSIC 's style is to wear things in a big, stylish way, but we haven't deviated from that, and you should be able to enjoy a light and comfortable feel. It's soft and comfortable, yet it retains the classic feel of sashiko, so it goes well with cashmere and leather.
The idea behind Katsuyuki Sashiko LIGHT is very simple: as you get older, it becomes difficult to wear heavy clothes (laughs). I believe that things called "authentic" are gentle and comfortable. If we have a material with a nice atmosphere, it's up to us to see how comfortable we can make it. Just as I discovered sashiko, I want to continue searching for materials that are still hidden away in Japan.
Reo PORTER CLASSIC has always embodied a philosophy that my father had in mind. Sashiko LIGHT is one example of that.

Things that only parents and children can share

I think my son and I are on the same wavelength when it comes to making things, including Katsuyuki's craftsmanship. When I took him on trips when he was little, we found we had a lot in common when it came to the things that interested us.
I learned so much from my father through my travels . For example, my father looks in the opposite direction to what other people are looking at. So when I tried to imitate him and look in that direction, I found that wonderful things unfolded before my eyes. I was naturally taught, "So that's what he was focusing on!" One reason why I'm working with him on PORTER CLASSIC is because I want to express that unique way of thinking that my father has.
I think that Katsuyuki and his son understand each other's thoughts. In my case, my son is the first person I can share things with that I find amazing. So if something makes me go "Wow!", I tell my son right away, and he does the same for me. That's how we constantly share surprises and emotions.

Photo by Shinichiro Ariizumi

I want you to experience PORTER CLASSIC.

Reo: Just like with the new Sashiko LIGHT, we want people to actually wear and touch our PORTER CLASSIC products. It would be great if our approach to craftsmanship comes across in that way, and of course, we're happy when we get feedback from customers. That kind of communication is something you can only enjoy when you're on the front lines.
Katsuyuki: For this pop-up, we're using cashmere as a material, and if we're going to do it, we want to take responsibility for the quality. That's why we sought advice from people who could be called professionals when it comes to cashmere. We want to show you, without being pretentious, "This is the real cashmere that PORTER CLASSIC has chosen." We made a coat, but it's very expensive. It's not something that people can easily buy, but I felt we had to do it in order to let people know what "the real thing" is. Cashmere, vicuña*, denim, and linen all have a history as fabrics, and I want to think about them as seriously as modern history.

■Price: 5,940,000 yen ■Delivery: Approximately 3 months later
Click here for details

Reo Vicuna* is the surprise for this project. I was deeply moved while working on it myself.
I intend to accommodate any requests for items created under the name Katsuyuki PORTER CLASSIC . I will repair them and offer styling advice. I don't like thinking in terms of manuals, saying "this can be done" and "this cannot be done." If the correct size isn't available, I can even create one from scratch if you give me enough time.
At Reo's "SASHIKO LOVE 3," a seamstress will be on hand at the shop. We hope that customers will enjoy sashiko even more if they can embroider portraits of their children or the names of their pets, and create together with us.

* = Fabric (400 x 150 cm): 100% wool (vicuuna). Registered under the Species Conservation Law, registration number 107-001319.
*All prices include tax.

NEXT>Click here for event information during the event period.