Inheriting the brand's DNA, they have launched their first collection.

In January of this year, Haider presented his first collection in Paris. Like Berluti 's patina culture, he wants to design clothes that "evolve with time," and what he constantly thinks about is "how can a pair of trousers or a coat become more beautiful and valuable as time passes, and how can it become a style that still feels natural to the body over time?" The concept of his first collection is "a man who awakens at dawn after a night full of various experiences," and the color scheme is inspired by the paintings of Francis Bacon.

Furthermore, Haider's wish is for people to imagine what kind of patina (aging) these clothes will show when they get their hands on them, and to "become one of the performers in this collection show."

The "Patina" service showcases approximately 40 possible colors.

The pop-up store, currently underway, will be releasing pre-release items that incorporate the "Aluminio Color," which garnered attention in past collections, into Berluti 's best-selling items. In addition, it will feature a selection of ready-to-wear pieces from this season's main collection, as well as other items from the Haider Collection.

Furthermore, the patina dyeing technique, a closely guarded secret developed by the fourth-generation Olga Berluti, is applied only by specialized colorists. This process involves spending considerable time removing the original color from the leather, then applying natural pigments and various waxes to finish it, and currently offers the possibility of approximately 40 different colors.

This collection from Haider demonstrates his commitment to "uncompromisingly striving for quality improvement in every aspect." We invite you to experience the evolving Berluti of today.

Event Information

Berluti Pop-up Store

□November 29th (Wednesday) - December 12th (Tuesday)

□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

*Sales at the online store " NORENNOREN ISETAN MITSUKOSHI " will be limited to a specific period, from 10:30 AM on Wednesday, November 29th to 10:00 AM on Monday, December 11th.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)