Berluti pop-up store opened on Wednesday, November 29th. On the evening of the first day, Mr. Toshiki Toga, brand ambassador for Hearst Men's Media, visited the promotion area on the 1st floor Isetan Shinjuku Store, Men's Building , where the store is located. He enjoyed the first collection of Berluti , designed by Haider Ackermann.

Event Information

Berluti Pop-up Store

□November 29th (Wednesday) - December 12th (Tuesday)

□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

*Sales at the online store " NORENNOREN ISETAN MITSUKOSHI " will be limited to a specific period, from 10:30 AM on Wednesday, November 29th to 10:00 AM on Monday, December 11th.

Toga Keishiro (hereinafter Toga) : It's all unified in blue! There are amps and guitars. Maybe it's supposed to be a studio?
As Mr. Toga of Isetan Men's Net (hereinafter IMn) mentioned, the theme this time is rock musicians, so the pop-up store is designed to resemble a studio.
You can really feel the atmosphere of Toga Music Studio. I bet guys would love it. I admire the vibe of musicians. Just being there makes me excited. Berluti has a playful touch. Oh, are they polishing my glasses here too?
IMn , as expected of Mr. Toga, who often visits our store, you immediately recognized the craftsman.

"I take good care of it, but...is it okay if I take this?" she said, taking out her own wallet to have it polished.

Toga : Wow, it looks completely different! There are places that shine shoes, but it's rare to find one that does the same for accessories, so I'm really happy.

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What item caught Mr. Toga's attention...?