SANYO YAMACHO, a brand that prides itself on "quality first" and aims to be a Made-in-Japan brand that can compete with overseas brands by using skilled craftsmanship and high-quality materials, such as "skin stitching" and "Yahazu- SANYO YAMACHO " which are not found in conventional ready-made Japanese shoes, will be holding an order event from Wednesday, November 8th at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes. At this event, new models for the Fall/Winter 2017 collection will be available, and pattern-made shoes using the hand-sewn welted method (90% finished) will also be added to the menu.

Custom-made garments start from ¥92,880
*Delivery: Scheduled for late January 2018

SANYO YAMACHO was founded in the autumn of 2000 as the shoe brand "Yamacho-jirushi Kutsu Honpo." The brand continues to pursue manufacturing and service based on the Japanese spirit of "skill," "craftsmanship," and "elegance," and is characterized by its three-dimensional design, such as a small heel cup, a narrowed arch, and a low instep. Developed using lasts that fit the modern Japanese foot based on customer data and know-how accumulated over the past 10 years, the brand continues to receive strong support from customers.


This order event offers customers a special pair of shoes tailored to their preferences, including sizes, widths, models, and materials not available in the ready-made line. New additions to the order menu include double welt construction, suitable for the increasingly popular casual style, and hand-finished embossed leather for the upper material. The lineup has also been expanded with the introduction of new models such as the wing quilted slip-on "Fusajiro" and the punched cap double monk strap "Genshichiro".

Event Information

SANYO YAMACHO Order Event

□November 8th (Wednesday) - 14th (Tuesday)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

Order Details
■Price: From 92,880 yen ■Delivery: From late January 2018 onwards
*Prices vary depending on the model.
*Optional charges will be applied separately.