From November 15th (Wed) to November 28th (Tue), Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories will host a limited-time pop-up store focusing on ETRO 's signature line, "Arnica." The brand, which cherishes traditional techniques passed down for generations while continuing to express modern styles with innovative ideas, will offer a range of items for sophisticated men who lead a luxurious lifestyle.

The new "Arnica" signature line, featuring a paisley pattern expressed in jacquard and treated with PVC, is themed around "UNIVERSE" and boasts playful designs such as patchwork of astronaut and rocket emblems and combinations with checkered leather.

Double Compartment ¥96,120 (21.5 x 15 x 4 cm) Purchase here
Tote bags: ¥194,400 each (40 x 39 x 11 cm) Purchase here
Backpacks: ¥259,200 each (38 x 30 x 18 cm) Purchase here

The enduring appeal of "Arnica"

In the late 19th century, traditional Kashmiri patterns were on the verge of disappearing. Founder Gimmo Etro revived these patterns using modern technology, creating "Arnica," a fabric woven with a paisley pattern and finished with a special PVC resin applied in five stages. Exceptional craftsmanship preserves the beauty of the textile while simultaneously offering lightness and durability. Today, the evolution of Arnica continues, with designs tailored to seasonal themes and the latest addition, the monochrome "Arnica Nera."

The beautiful "Arnica" is born from meticulous work.

"Arnica" is expressed using five colors of thread: red, yellow, turquoise, olive green, and ivory. The base textile employs a jacquard weave, which allows for the expression of delicate colors and patterns. This high-quality textile, woven with meticulous care, undergoes a five-stage special PVC coating process. The PVC coating transforms it into a durable fabric, making it a new alternative to leather. Furthermore, the finishing stitching, including sewing the high-quality leather to "Arnica," is done by skilled craftsmen.

Furthermore, from November 8th (Wednesday) to December 25th (Monday), a special page for ETRO 's "Arnica" will be open on the online store "NORENNOREN ISETAN MITSUKOSHI" . A variety of artisanal items that showcase the craftsmanship of artisans will be on display.

ETRO "Arnica" Pop-up Store □ November 15th (Wed) - 28th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

Related products can be found here.

View ETRO "Arnica" product list at the online store "NORENNOREN ISETAN MITSUKOSHI".

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)