EVENT
2017.11.02 update

Showcasing Japanese craftsmanship to the world through leather – Six up-and-coming brands come together for the "IN THE CASE" pop-up store.（2/2）

11.01 Wed -11.14 Tue
Isetan Shinjuku Men's Building 1F Men's Accessories


Click here for the Isetan Online Store "IN THE CASE" special page.


ED ROBERT JUDON

HOFF/Hoff

The brand's prototype was born when Junichiro Morinaga, who had experience as a shoemaker, and Takashi Ueno (Leif.designpark), whose main profession is interior design, encountered carding leather. After a year of preparation, the brand launched in 2012 under the production of Leif.designpark.

View the product list on the Isetan online store.


ke shi ki/keshiki

This leather bag and accessory brand designs its bags as an integral part of the everyday scenery, whether they are worn or left on the ground. By imagining light, tranquil, and vivid scenes, they aim to create memorable pieces that transcend the boundaries of leather and bags.


LIWLE

A total fashion goods brand made in Japan. Characterized by simple yet meticulously detailed designs using high-quality materials. As the brand name "LIVE A LITTLE" suggests, it proposes a "Tokyo New Standard" that elevates your daily outfits.


STANDARD SUPPLY

"LEAN, LESS AND LEAVE" – What do we truly need every day? Imagining the user, we simply discern the essence. The products born from this are then nurtured by the users. More feeling with less design. This brand aims to create products that will be loved for a long time with clean designs that evoke a sense of understated beauty.  


THE PITH

Established in Japan in 2013 with the concept of "BEYOND SIMPLICITY," the brand develops leather products such as bags and wallets under the direction of creative director Futoshi Tokumoto, who is involved in a wide variety of projects including products, hotels, and materials, and carries out branding and design work. It fuses "functionality" and "sensibility" to create "beauty in movement."

View the product list on the Isetan online store.


"IN THE CASE" Pop-up Store □ November 1st (Wed) - November 14th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

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