2017.10.24 update

NATIVE UNION | Making communication more comfortable – Gadget accessories that will captivate iPhone users have arrived.

10.25 Wed -10.31 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
Gadget accessory brand NATIVE UNION will be holding a pop-up promotion at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence from Wednesday, October 25th. During the event, which runs until Tuesday, October 31st, a selection of their popular products, known for their simplicity, functionality, and excellent design, will be on display.


Founded in 2009 in the UK by interior designer Igor Duk and product designer John Bruner, Native Union was born from a passion for superior design and high-quality products. In an era where the market is flooded with mass-produced plastic mobile accessories, Native Union offers products for everyone living in the city, combining superior materials, functionality, and carefully considered details to create unique items that enrich lives.



Key cable: 3,996 yen

A blade-style cable that can be attached to a keychain. This allows you to carry your Lightning-to-USB cable as a keychain.



Night Cable ¥5,616

NightCable features a 3-meter Lightning-to-USB cable that can be used for charging and syncing. It's a high-quality nylon twisted-pair cable.


This promotion will feature high-end accessories such as iPhone cases, cables, and battery chargers. Leveraging the backgrounds of its founders—an interior designer and a product designer—the brand will offer a range of unique accessories that reflect the perspectives of both.

Solving problems through design and sending products that blend seamlessly into everyday life to the world—what makes Native Union's gadget accessories so appealing?

In conjunction with this promotion, Isetan Men's Net conducted an interview with Fabian Naroy, head of the brand's design department, and John Borghetti, commercial director. They discussed the appeal of Native Union, a brand that solves problems through design and sends products that blend seamlessly into everyday life to the world.
Native Union Promotion □ October 25th (Wed) - 31st (Tue)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)