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2017.12.04 update

A special feature on diamond brands recommended by bridal ring attendants.（1/5）


Do you know why diamond rings are chosen as engagement rings?


The image of an engagement ring as a diamond ring has become so commonplace that many people immediately picture it. Of course, some people choose rings featuring their birthstone or other gemstones of their choice as their engagement ring.
However, there are reasons why diamonds are chosen as engagement rings.

Diamonds are considered the hardest substance in nature, making them resistant to scratches, chemical discoloration, and strong against sunlight and other light sources. With proper care, their brilliance will never fade. Their sparkle can symbolize the unbroken and eternal love between two people pledging their marriage.
The symbolic meanings associated with diamonds are "purity, eternal bond, and innocence."
These words evoke the image of a bride and are fitting to symbolize the promise of an eternal bond between two people.

This time, the bridal ring attendant on the 4th floor of the main building, Jewelry & Watches, will introduce brands that are particular about "diamonds." Each ring reflects the brand's philosophy, from the quality of the rough stone to the cutting and design, and will continue to shine forever with the love between you two.


We will support you in finding the perfect bridal ring.

On the 4th floor of the main building, in the Jewelry & Watch section, we offer a free bridal ring assistance service that introduces bridal rings across all the brands we carry. We provide personalized guidance to address your various concerns and requests, supporting you in finding the perfect bridal ring. Our assistance team includes male stylists, so please feel free to ask us anything you might feel uncomfortable discussing with a woman.


You can book our bridal ring assistance service here.

*Our bridal ring assistance service is by appointment only. Please specify a date and time that is convenient for you using the form above before visiting.

*The abbreviations used in this article are as follows:
SS = Stainless Steel, Ti = Titanium, K18 = Gold with a purity of 750 parts per thousand (75% of pure gold, assuming K24 is pure gold), YG = Yellow Gold, PG = Pink Gold, WG = White Gold, PT = Platinum

*All prices include tax.

For inquiries, please contact Isetan Shinjuku Main Building, 4th Floor, Jewelry & Watches.
03-3352-1111 (main representative)

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