HUBLOT, known for its innovative material development and watchmaking that transcends time and convention, embraces the brand concept of "The Art of Fusion" (the fusion of different materials and ideas).
In conjunction with "Watch Collectors Week," which will be held at Isetan Shinjuku from Wednesday, July 6th, the Hublot Watches section on the 5th floor of the main building will feature the "Square Bang Unico," the brand's first new square-cased watch, which was unveiled at "Watches and Wonders 2022," the world's largest watch trade fair held in March of this year.
Furthermore, from July 6th (Wed) to July 19th (Tue), the Jewelry/Promotion area on the 4th floor of the main building will host a promotion showcasing a diverse range of women's collections, including the new Japan-exclusive ladies' watch, "Big Bang One Click."

► Click here for other events during "Watch Collectors Week"

The brand's first square-shaped watch, "Square Bang Unico"

As its name suggests, meaning "porthole" in French, Hublot is known for its iconic round case with a design that appears to be secured with screws. This year, Hublot has unveiled a new square-shaped watch, the "Square Bang Unico." Developed while retaining the DNA of the brand's iconic "Big Bang" in its details, this new model reflects Hublot's adventurous spirit.

"Square Bang Unico Titanium Ceramic" ¥2,816,000 Ceramic case: 42mm diameter, approximately 72-hour power reserve, 10 ATM water resistance, automatic winding ■Available at: Isetan Shinjuku Main Building 5th Floor Watches/Hublot

One of the biggest challenges in developing a square-shaped wristwatch is achieving water resistance. While water pressure is evenly distributed in a round watch, a square shape can cause excessive pressure in certain areas. The "Square Bang Unico" overcame this challenge and successfully achieved 10 ATM water resistance. At the same time, its ergonomically designed 42mm case ensures a comfortable fit.

The bezel and case, with screws positioned in the same locations as the "Big Bang," combine King Gold and black ceramic, and titanium and black ceramic, respectively, embodying Hublot's brand concept of combining different materials.

A promotion is being held on the 4th floor of the main building!
The "Big Bang One Click" women's watch, exclusive to Japan, has been released.

The "Big Bang Monochrome Steel Diamond," which debuted in 2018, is now an immensely popular model among women's watches.

This time, the case size of the same model has been changed to 33mm, which fits comfortably on the wrists of Japanese women, and a Japan-exclusive model called "Big Bang One Click Monochrome Steel Diamond" will be released, which also features a "one-click" system that makes it easy to change the strap.

While Hublot is strongly associated with men's watches, this new model retains that DNA while being scaled down to 33mm. The case, dial, hands, and other details are all unified in silver, resulting in a timepiece that is both sporty and elegant.

The strap, which features black rubber stitching on the back for comfortable wear even in the upcoming sweaty season, now incorporates a new "one-click" system. Simply press the button at the base of the strap, sandwiched between two screws, to easily change the belt to suit your mood.

This summer, Isetan Shinjuku will be showcasing a variety of timepieces, including new models for 2022 that represent a new side of Hublot, as well as Japan-exclusive ladies' models. We invite you to experience the ever-evolving Hublot timepieces firsthand at the store.

► Click here for other events during "Watch Collectors Week"