Yoshimasa Hoshiba, who uses brands like La Mer and CLINIQUE in his private life, is so concerned with skincare that he says, "The cosmetics section on the first floor is the one I visit most often at Isetan Shinjuku Store, Men's Building ." The first thing Hoshiba picked up during his " Isetan Shinjuku Store, Men's Building stroll" was La Mer's lip balm, "The Lip Balm."

Once you reach your 40s, skincare is a must!

—I was surprised to hear that Mr. Hoshiba uses La Mer.

About 15 years ago, I happened to be sitting next to Masafumi Suzuki, who was the editor-in-chief of the magazine "ENGINE" at the time, at Milan Fashion Week. I asked him, "What skincare products do you use, Mr. Suzuki?" and he told me about La Mer. I was shocked when I heard the price, though.
Currently, I use "The Moisturizing Gel Cream" and, although expensive, "Genaissance de la Mer™ The Serum Essence." My absolute favorite is "The Lip Balm." Please try a tester.


—How is this different from a typical stick-type lip balm?

When you put it on your lips, it makes you want to kiss (laughs). Don't you think so? I'm probably the only one who says things like this when recommending a product (laughs).

—That's also typical of Hoshiba's style. Why do you use lip balm?

I initially bought it because it was recommended for dry lips after sun exposure, but as winter approaches, I've become more concerned with moisturizing my lips, just like I am with my skin, so lip balm is now indispensable. Compared to the past, more men are becoming concerned with moisturizing, aren't they?

La Mer The Lip Balm ¥6,480 (9g) Purchase here
The Moisturizing Gel Cream ¥20,520 (30ml) Purchase here
Genaissance de la Mer™ The Serum Essence ¥77,760 (30ml) Purchase here