Within an artistic space typical of Hermès, where a robot spider spins its web using marquetry, lies a men's select shop unique to Isetan Shinjuku Store, Men's Building Until Tuesday, October 31st, the limited-time boutique "TURNAROUND MEN" on the 1st floor Isetan Shinjuku Store, Men's Building presents a beautiful harmony of the 2017 Autumn/Winter men's collection and Isetan-exclusive items.

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Hermès' limited-time boutique "TURNAROUND MEN" has opened at Isetan Shinjuku Store, Men's Building , featuring exclusive items.

The runway shown on the monitor in front of the boutique remains unchanged.

The first look on the runway for Hermès Men's Fall/Winter 2017 men's collection, presented by Hermès Men's Artistic Director Véronique Nichanian, featured an oversized coat paired with sleek, slim trousers. The second look, a suit, combined a compact top with the "OSAKA" wide-silhouette trousers, which debuted this season.

Breaking away from the conventional autumn/winter styles and established notions of suits, this ambitious attempt to "play with and disrupt the balance" succinctly expresses Hermès' theme, "clothing like an object," which has been ongoing since last season, and the contrast between the rhythm and volume of the silhouettes.


Furthermore, the new silhouettes are given a seasonal touch with deep, nuanced colors. "Ris de Vin," named after the sediment of wine, is a muted wine red, more so than Bordeaux, and is featured in velvet sets and other items at the boutique. "Vert de Gris," a beautiful green-gray with an antique-like hue, provides a beautiful contrast to Ris de Vin.

Isetan exclusive items that create a once-in-a-lifetime, unforgettable experience.