An order event for ernesto, a brand that offers eye-catching, playful jackets in the business clothing section, was held on the 5th floor of Isetan Shinjuku Store, Men's Building with designer Enrico Mezzadri in attendance. Katsumi Yabe, Executive Fashion Editor of the fashion magazine "MEN'S Precious" (published by Shogakukan), spoke with him about the characteristics of ernesto and PAIDEIA, as well as a new project that will launch at the end of December exclusively Isetan Shinjuku Store, Men's Building in Japan.

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② Katsumi Yabe x Luca Gracia | A rising Neapolitan tailor who puts his pride on the line and challenges himself to create something truly exceptional.

The brand concept is "EASY CHIC".

Yabe: First, could you briefly tell us about Enrico's profile?
Enrico was born on December 30, 1964. He joined Bonmezzadori in 1991 and the following year began to be involved in the company's management alongside his wife. His wife's father, Gian Franco Bonmezzadori, is 80 years old this year, and the company is celebrating its 60th anniversary. His father started working as a tailor at the age of 13, and making clothes is his entire life.
Could you tell us about Ernesto Yabe's brand philosophy and the characteristics of his style?
Enrico Ernesto was launched in January 2012 by myself and Vincenzo Reggiani, the owner of a shop in Rimini, Italy. The brand philosophy is to create elegant, sophisticated, modern yet soft clothing, and we use many original materials specially ordered from Italian fabric manufacturers. The brand concept is "EASY CHIC."

It's about time to suggest a new suit.

Yabe , could you also tell us about Paidea's brand philosophy and style characteristics?
Enrico Paidea has just celebrated its second anniversary. Paidea means "to learn elegance" in Greek, and two years ago, I felt it was time to propose a new style of suit, so I started this business to learn how to wear suits and offer suggestions on how to do so.
What are both of Yabe's brands offering this season at Isetan Shinjuku Store, Men's Building ?
Many people associate Enrico Ernesto with impactful, vibrant colors, but this season's jackets and suits feature more subdued colors. We've also expanded the variety of suit fabrics. Almost all of the fabrics are original designs. Paidea has also started using original fabrics. Paidea offers interesting suits that can be worn for business, not just business attire, but incorporating handmade elements to create a more classic construction than Ernesto.

Yabe: Ernesto's coat this season is really appealing.
Thank you , Enrico . This season, we're focusing on raglan-sleeved balmacaan coats, and we've also introduced a new Loden coat (a traditional European hunting coat for cold weather).
Yabe: The 5th floor Isetan Shinjuku Store, Men's Building , was renovated at the end of August. What are your impressions?
Enrico has been to Isetan Shinjuku Store, Men's Building many times, and he always has a good impression of it. He likes being able to see a wide range of jackets, vests, and trousers.
Yabe: What are your impressions of this order event?
I feel that the relationship with customers has become closer since the Enrico Renewal. The newly created counter was also very nice.

Next up, what project will begin this fall exclusively at Isetan Shinjuku Store, Men's Building ? A video interview will also be released.