During the recent "Tokyo Men's Festival 2017 @ Isetan," a talk show was held featuring Hiroshi Morioka, fashion director in charge of styling for "The Gentlemen Makers," a quarterly magazine published four times a year by Isetan Shinjuku Store, Men's Building , and Yo Ohno, editor-in-chief of "MEN'S EX," who lectured on styling and how to make the most of accessories according to the occasion and desired style. Furthermore, Tomohide Uegaki, men's fragrance specialist from aramis, provided guidance on how to choose and wear perfume according to style.

From left to right: Yo Ohno, Editor-in-Chief of 'MEN'S EX'; Hiroshi Morioka, Fashion Director; and Tomohide Uegaki, Men's Fragrance Specialist at Aramis.

Hiroshi Morioka explains the four styles he coordinated.

Ohno: In the October issue of MEN'S EX, I introduced "How to Choose Aramis Perfumes to Match a Meaningful Outfit," but today, I'd like to talk about "Fashion and Fragrance" with stylist Hiroshi Morioka and Tomohide Uegaki from Aramis. First, Mr. Morioka, please give us your explanation of the coordination.


Using items available on each floor of the Morioka Isetan Shinjuku Store, Men's Building , we created four stylings to match the four Aramis fragrances. First, to create an image of a "clean and capable man," we chose a gray three-piece suit by ICHIRO SUZUKI. Because it's a structured and masculine style, we kept it simple and focused on highlighting the suit's inherent goodness. It's a perfect example of how "good fabric and tailoring can earn you over 80 points."


Next up for Morioka is a navy pinstripe three-piece suit from EDWIN WOODHOUSE, perfect for business settings as it combines assertiveness with a stylish look. The suit draws attention to the V-zone, and by changing the tie, a classic style can be created. The gray double-breasted jacket is from Stile Latino, inspired by a jacket style. While brown ties are typically considered a weekend color in dress codes, he paired it with a tab-collar shirt for a Friday look. The herringbone jacket and vest are from TAGLIATORE . Adding the vest keeps the look from being too playful, in line with the British trend. Adding a pocket square further enhances the overall feel.
All four of Ohno's designs are unique and assertive, making it easy to imagine the personality and context of each.
Morioka: In today's fashion, having a sense of purpose—considering the time, place, and occasion (TPO)—is crucial. When you add a sense of purpose to your outfit, rather than just expressing your personal style, clothes take on much greater meaning. Clothing is a very important tool for presenting yourself.

Dressing is now a "business skill."

In the October issue of MEN'S EX, Ohno presents "50 Examples of Essential Business Styles," showcasing strategic attire for various situations such as business negotiations, presentations, entertaining clients, fieldwork, and office work.
Morioka's clothing carries a message, and since fashion leaves a lasting impression, it's natural to want to make a good impression on others. Company representatives and politicians, who are in positions of public scrutiny, can be seen as likable by skillfully using their clothing. While it's fun to wear whatever you like, I often say that "wearing clothes is a business skill" in the sense of how much it elevates your image. Similarly, fragrance is another way to improve your impression.
Ono: Visually, clothing is very important, but in close encounters, the importance of fragrance becomes apparent. Today, we'll hear from Mr. Uegaki of Aramis about fragrance, a topic that "seems familiar but actually has a lot to offer."