GOLDWIN, which proposes a premium style inspired by skiing, combining a streamlined form that pursues the rationality of the outdoors, comfort and convenience with a simple and timeless design, will debut at Isetan Shinjuku Store, Men's Building . To commemorate this, a pop-up store will be set up on the 6th floor in the Contemporary Casual section for a limited time from August 23rd (Wed) to September 5th (Tue).

For outdoor enthusiasts, Goldwin is known as the company that distributes popular outdoor brands in Japan, such as THE NORTH FACE and HELLY HANSEN. However, tracing its roots, it began as a ski brand called Goldwin, which started in 1958 at a small factory called Tsusawa Knitwear Manufacturing in Oyabe City, Toyama Prefecture. In the 1960s, when the development of ski wear in Japan was still in its early stages, Goldwin used its expertise in knitting technology to create ski sweaters that pursued both functionality and design, and introduced an iconic style to the ski slopes of the time.

Launched as a new line in the Fall/Winter 2016 collection, the revamped Goldwin, making its debut at Isetan Shinjuku Store, Men's Building , is characterized by its focus on "lifestyle." One of its concepts is "Live in the city, but head out into nature on the weekends," aiming to create clothing that can be worn both in the city and in the mountains.

This brand is appealing because it offers impeccable functionality even in snowy mountains, while also boasting a highly stylish design that makes it suitable for everyday wear in the city. The design team includes Shunsuke Ishikawa, the designer of MARKAWARE, which has enabled them to fuse design and functionality at a high level.

This season, the brand's backbone, the "Spur" line of skiing, is the key theme, and this motif is incorporated into the curved design of the products. The collection includes outerwear such as mountain parkas and down coats made with GORE-TEX®, as well as simple and timeless shirts and sweaters, all of which are winter staples that can be worn for a long time.

Goldwin Pop-up Store □ August 23 (Wed) - September 5 (Tue) *The store will be closed on August 29 (Tue) □ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)