SHINOLA, which opened in May of this year on the 7th floor of Isetan Shinjuku Store, Men's Building (Authentic Casual), will be releasing two new colors of its first dress watch series, "THE Bedrock." Sales will begin on August 23rd (Wednesday) on the same floor and on the Isetan online store. Furthermore, a chronograph version of the same series will be released on September 20th (Wednesday).

A refined watch built using only the most basic components.

Shinola, the Detroit-based design brand that finally made its debut in Japan this May, embodies contemporary American craftsmanship in its watches, bags, and journals (notebooks), with a commitment to the highest quality. In particular, its watches inherit Swiss technology while showcasing a sparkling individuality for everyday use.

The "Bedrock" series, Shinola's first dress watch, features a simpler design than the flagship "Runwell" watch series. The dial has a diameter of 42mm and a slim finish, typical of dress watches. It features a basic three-hand design and is available in two dial colors: black and navy.

As expected from an American-made watch, the strap uses leather from Horween, famous for its cordovan material. The combination of black cordovan with the black dial and brown cordovan with the navy dial will significantly upgrade the look on your wrist. Check out the Shinola lineup, which is packed with the charm of classic American watches.

Related products can be found here.
View Shinola products at the Isetan Online Store
Shinola products are also available for purchase at Mitsukoshi Isetan's luxury online store, "NOREN NOREN".

*All prices include tax.
*Please note that our store will be closed on Tuesday, August 29th.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)