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2017.07.24 update

Comfortable and cool suit styles—explaining the appeal of "Ice Element®," a functional material perfect for summer.（1/2）

How about a suit that you can choose the fabric for, have made, wear immediately, and enjoy until around autumn? The "Ice Element®" suit fabric, which focuses on functionality for comfortable and cool wear without sacrificing style, is proving popular at the Made to Measure service on the 5th floor Isetan Shinjuku Store, Men's Building . Let's explore the appeal of this fabric that can be worn comfortably from the scorching heat of midsummer through the hot and humid early autumn.

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Yuki Kuchimoto, Assistant Buyer in charge of Made-to-Measure, explains the appeal of having your garment made with "Ice Element®" fabric.

Summer-friendly functional material "Ice Element®" × Latest Autumn Styles


With the rise of Cool Biz, inexpensive suits boasting features such as "cool" and "stretchable" have become popular. However, for those who felt that "considering the quality, they're just not worth it," Isetan Shinjuku Store, Men's Building 5th Floor = Made to Measure proudly recommends the functional material "Ice Element®," which will be available this summer.


Made with "Ice Element®" fabric
Made-to-measure suits from ¥74,520
Delivery: Approximately 4 weeks from now

These functional fabrics are perfect for the height of summer, and come in eight colors: four solid colors and four patterns. The windowpane patterns, in particular, feature a fresh tone-on-tone design with smoky checks on a light gray background and a navy check on a blue background, anticipating autumn trends.

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