This year's best-selling item for Cool Biz is the jersey polo shirt from GUY ROVER , a prestigious Italian shirt factory, available at Isetan Shinjuku Store, Men's Building 1F, in the sweater and casual shirt section. Buyer Takumi Sato explains the reason for its popularity as "a design that's hard to find in stores and the changing trends in Cool Biz attire." From July 26th (Wednesday) to July 31st (Monday), Isetan will be holding a polo shirt order event where customers can choose from materials and colors for the Spring/Summer 2018 collection.

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The world's largest men's fashion trade fair is coming to Isetan Shinjuku Store, Men's Building "Pitti Immagine Uomo @ Isetan Men's" opens.

Takumi Sato, buyer in charge of dress shirts, ties, sweaters, and casual shirts on the 1st floor of Isetan Shinjuku Store, Men's Building

Feel like a buyer and order your favorite polo shirt, even just one!

"This will be Isetan Men's first ever order event for GUY ROVER polo shirts, which are becoming increasingly popular as part of Cool Biz. This is a chance to be among the first to have your favorite polo shirt made from the materials and colors available for Spring/Summer 2018," says buyer Sato, who has just finished placing orders for next Spring/Summer at GUY ROVER in Italy.


"Jersey polo shirts and knit polos have become staples in business attire, but what sets GUY ROVER polo shirts apart is their sophisticated, body-hugging fit—a hallmark of an Italian dress shirt manufacturer—and their collar design, which perfectly replicates the look of a dress shirt. With a stand collar, they can also be worn with a tie, making them incredibly useful for business casual. The lack of a chest logo also contributes to their clean, streamlined appearance, which is another reason for their popularity," he continues.

You can also select designs that are not available in ready-made clothing at Isetan Men's.

At this GUY ROVER polo shirt ordering event, it's possible to combine models and colors that the buyers haven't stocked. "The size range remains the same, but you can select the material and color," says buyer Sato.

Sizes range from XS to L. For collar styles, long-sleeved polo shirts feature a cutaway collar, while short-sleeved shirts offer button-down, cutaway, skipper, and one-piece collar options. The collection includes 5-6 different materials, including a new, smooth, dry-touch cotton-linen jersey fabric making its debut next spring, and a total of 40-50 colors.


"Pique and smooth jersey fabrics are wrinkle-resistant, making them convenient for those who travel frequently for business or leisure. Also, the collar style resembles a dress shirt, so you can wear it comfortably in the office," he recommends.

The buyer recommends a "long-sleeved polo shirt" that can be worn all year round.

" GUY ROVER polo shirts go well not only with jackets, but also with knit outerwear such as knit jackets, which will be a trend next spring, so if you add them to your wardrobe, you'll find yourself wearing them often. They are incredibly comfortable to wear, so if you have a long-sleeved polo made to your liking, you'll find yourself wanting to wear it all year round. In the summer, you can roll up the sleeves to create a moderately casual look and also give off a sophisticated adult style," he says, recommending ordering a long-sleeved version.

GUY ROVER Polo Shirt Order Event
□July 26th (Wednesday) - July 31st (Monday)
□ Isetan Shinjuku Store, Men's Building 1F = Sweaters & Casual Shirts ■ Price: From ¥19,440 ■ Delivery: From late January 2018

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Sweaters and Casual Shirts
03-3352-1111 (main representative)