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2017.07.20 update

Elevate your simple summer outfits—we've got all the must-have summer items for this year!（3/5）


World T-Shirt Market

This article focuses on T-shirts, a summer essential, primarily featuring high-quality Japanese-made designs. We also showcase T-shirts from around the world.
■July 19th (Wednesday) - 25th (Tuesday)
■ Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks


blurhms is a brand that focuses on simple, long-lasting products designed with a focus on feel, comfort, and ease of use. Composed of members with experience in sewing factories, the brand develops products with a strong emphasis on sewing techniques and the meticulous craftsmanship of "MADE IN JAPAN."

blurhms
T-shirts: ¥7,020 each
■ Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks


The length, sleeve length, and width are tailored to the modern Japanese physique, pursuing an exquisite fit. Using 100% carefully selected cotton, and employing purely domestic production in every process from spinning and knitting to sewing, we are committed to providing a truly comfortable wearing experience.

Haynes
T-shirt (crew neck) 3,240 yen. Purchase here.
T-shirt (crew neck, with pocket) ¥3,456 Purchase here
■ Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks


This fabric is knitted in Wakayama, a major production area for knit fabrics, using rare Sea Island cotton. A distinctive feature is the gas-fired treatment, which removes fuzz and enhances the fabric's luster.

Sea Island Cotton
T-shirts: ¥6,264 each
■ Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks


Knitted on a loopwheel knitting machine, of which only a few exist in the world, these products are characterized by their fluffy softness. The manufacturing process requires the skill of experienced craftsmen.

Parafanaria
T-shirts: ¥4,860 each
■ Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks


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