Many of you might say, "I actually have a sweet tooth," or "When I'm shopping at Isetan Shinjuku Store, Men's Building I always stop by the basement food hall to buy some sweets just for myself!" Whether you're enjoying them yourself or trying to impress the ladies, we'll be introducing a selection of the latest sweets from the food section on the first basement floor of the main building—sweets that are perfect for "a little token of appreciation" or "a small thank you," as well as sweets that are delicious to look at and delicious to eat. Introducing "Isetan Men's Sweets Club"!

What day is it on Friday, July 7th?

I remember writing my wishes on strips of paper and hanging them on bamboo branches when I was a child... That's right, July 7th (Friday) is Tanabata. How about giving a gift to your special someone on Tanabata night?

The "Lapis Jelly Cake" features layers of pale blue jelly, star-shaped milk agar, fruit, and jelly balls filled with gooey pineapple juice, all combined with yogurt blancmange and pineapple jelly. It's perfect for the Star Festival gathering.

Leapole Lapis Lazuli Jelly Cake (1 whole cake / approx. 12cm) 2,160 yen ■ Main Building B1F = Foodstuffs / Café et Sucre

A nostalgic yet new Tanabata Night Market.

From nostalgic apricot-flavored dorayaki to stylish yokan depicting the Milky Way, this Tanabata Night Market brings together delicious treats perfect for parties, as well as small gifts for those you appreciate.

A. This is a decorative confection depicting the reunion of Orihime and Hikoboshi, facing each other across the Milky Way. Adorable stars float in the beautiful night sky woven from amber and red bean paste.
Kyoto Confectioner Tsuruya Yoshinobu Tanabata (Star Festival) 1 bar / 12cm (length) x 6cm (width) x 3.5cm (height) 1,188 yen ■ Main building, basement 1st floor = Food / Tea Ceremony *Sales period: July 1st (Sat) - 7th (Fri)

B. Toraya's exquisite wagashi (Japanese confectionery) is a product of traditional techniques and sensibilities. The amber jelly is used to represent the night sky of Tanabata, the white bean paste jelly represents the Milky Way, and white sesame seeds represent the stars.
Toraya Amber Milky Way (50g) 486 yen ■ Main Building B1F = Foodstuffs/Tea Ceremony/Toraya *Sales period: July 1st (Sat) - 7th (Fri)

C. These are candies in a star-shaped box, featuring themes of Love (heart), Happiness (star), and Peace. Write your wishes on the strips of paper and create a modern Tanabata celebration.

Mitsukoshi Isetan Exclusive Ameya Eitaro Wishing You a Wish (8 pieces) 864 yen

■Main Building, Basement 1F = Food Products/Sweets *Available until July 7th (Fri).

F. Muscat grapes, blood oranges, Shimizu white peaches, and mangoes. Each piece captures the essence of the fruit, creating a delicious and sparkling, jewel-like flavor.

Raika Genkitchoan Pâte de Fruits Trésor (4 types x 1 each / 4 pieces total) 1,404 yen ■ Main building, basement 1st floor = Sweets

G. A refreshing chocolate made with lemon peel and popping candy. The fireworks-themed packaging adds to the fun.

Tokyo Chocolate Lemon Squash Flavored Chocolate 50g 540 yen ■ Main Building B1F = Foodstuffs/Café et Sucre

This assortment contains five unique types of rice crackers, including watermelon-shaped rice crackers and goldfish-shaped rice crackers. The stylish bucket-shaped packaging is perfect for summer.

Akasaka Kakiyama Tokyo Ennichi 1 box 864 yen ■ Main building B1F = Food / Sweets *Available from July 8th (Sat).

I. A refreshing drinkable jelly with the delightful combination of invigorating mint and sweet and sour lime. Please enjoy chilled.

Mitsukoshi Isetan Exclusive: Suzukake Mint and Lime Jelly (1 piece) ¥454

J. A refreshing summer treat made with a plump, moist dough filled with sweet, concentrated dried Amaou strawberries and wrapped in bamboo leaves. The inside is filled with smooth red bean paste.

Ayame Suzukake / Strawberry (1 piece) 303 yen

K. This is a new concept in Japanese confectionery, featuring a jelly made from pure, natural water, topped with Uji matcha powder and sauce.

Mitsukoshi Isetan Exclusive: SANOAH Japanese Tea-Style Cold Tea Jelly (3 pieces) - ¥1,296

All three of the above points: ■Main building, basement 1st floor = Sweets

You can view the "ISETAN for FOODIE" digital catalog here .

*The photo is just one example of how the food can be served.
*Due to various circumstances, the origin, contents, materials, design, and price of the product may change, or the product may not be available. Please understand in advance.


For inquiries, please contact Isetan Shinjuku Main Building, B1F, Food Section.
03-3352-1111 (main representative)