Many people want to try new skincare items but end up sticking to their usual routine because they don't know how they'll feel, or they want to start skincare but don't know how to use the products. From Wednesday, July 5th to Tuesday, July 5th, a "Facial Cleansing Bar" featuring LAB SERIES products will appear on the 1st floor Isetan Shinjuku Store, Men's Building in the men's accessories area. During the event, you can try out LAB SERIES products to your heart's content while actually washing your face with water.

We'll teach you the correct way to wash your face, something you might think you know but actually don't.

Since its inception in 1987, LAB SERIES has been a men's skincare brand that focuses on the unique needs and lifestyles of men and develops products using advanced technology. At the "Facial Cleansing Bar," which focuses on "cleansing," the foundation of skincare, a dedicated advisor will teach you the correct way to wash your face, from lathering to washing technique, the order of washing, and rinsing, using LAB SERIES facial cleansers.

Furthermore, after washing your face, you can try basic skincare using toner and lotion, experiencing the three steps of "cleansing → toner → lotion" in real time. We will introduce the optimal skincare method tailored to your skin concerns, as well as UV care items that are essential during seasons with strong UV rays.


Additionally, on July 15th (Sat), 16th (Sun), 17th (Mon/Holiday), 22nd (Sat), and 23rd (Sun), a collaboration event between LAB SERIES ' "Facial Cleansing Bar" and Panasonic Beauty's "Premium" will be held. You can experience the "Ion Effector," which enhances the penetration of cosmetics through the action of ions and delivers serums to the skin without waste, and the "Steamer," which uses triple steam from all directions to thoroughly moisturize the skin around the eyes, mouth, and décolleté, along with LAB SERIES products.

During the hot and humid month of July, taking a break from shopping at Isetan Shinjuku Store, Men's Building , to wash your face and refresh yourself is highly recommended.

Related products can be found here.
View the Lab Series product list on the Isetan online store.

LAB SERIES "Facial Cleansing Bar"
□July 5th (Wednesday) - 25th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

Lab Series x Panasonic Beauty "Premium" Experience Event □ July 15th (Sat), 16th (Sun), 17th (Mon/Holiday), 22nd (Sat), 23rd (Sun) 10:30 AM - 8:00 PM each day □ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)