2017.07.02 update

Now you too can become an umbrella care master! We'll teach you how to care for your umbrella.(1/6)

The rainy season marks the beginning of the rainy season, and umbrellas become a quintessential piece of rain gear. In recent years, due to environmental changes, sudden torrential downpours and typhoons have intensified, making record-breaking storms and heavy rainfall increasingly common.
Umbrellas are used so frequently, but do you properly care for them after use? If you take a closer look, you might find that the frame is rusty, bent, or its water-repellent properties have diminished, meaning it's not fulfilling its intended purpose...


Following our previous basic umbrella care lesson, this time, Toshiki Hatanaka, a stylist for seasonal goods and accessories on the 1st floor Isetan Shinjuku Store, Men's Building , will introduce you to daily care tips. With this, you too can become an umbrella care master! Be sure to take care of your umbrella every day and enjoy a long-lasting relationship with your favorite umbrella.