ANGEL'S BLOG from THE GALLERY by CHALIE VICE
2017.06.30 update

Y. & SONS' redefinition of kimono: "New Japan"

"As we enter 2017, Japanese technology and traditions are evolving day by day to a degree that other countries cannot match."
Evolution is a wonderful thing. Why? Because it enriches and makes our lives more meaningful. But just as there is light and shadow, some things are inevitably lost as we evolve.


In the midst of Japan's rapid and ever-evolving landscape, there is a brand called Y. & SONS that has chosen Kanda in Tokyo as its location and is striving to convey a "fusion of old and new" with kimono as its theme.
 Y&Sons' concept is "to deliberately wear a kimono in the midst of a very ordinary daily life."

That feeling of your posture straightening up when you walk down the street wearing a kimono. The admiring and envious glances you receive from those around you when you wear a kimono stylishly. Wearing a kimono transforms the most ordinary everyday life into something extraordinary and surreal.

That's why I try to wear a kimono whenever I come to Japan.
This way, I can allow everyone in Japan to rediscover the beauty of Japan, while at the same time embodying what I myself admire.
— CHALIE VICE


From June 28th (Wed) to July 11th (Tue), we will be showcasing the power and charm of the kimonos from Y&SONS that have captivated CHALIE, at THE GALLERY by CHALIE VICE.

The style proposed by Y&SONS is a fusion of old and new. For example, pairing a kimono with loafers, carrying a clutch bag, or wearing a hat. Japanese and Western. Ancient capital and urban. Combining contrasting elements creates something that is sure to catch the eye.


Y&SONS x COMOLI Coat, Silk, ¥129,600 *Also available in cotton nylon material (black).


Haori (traditional Japanese jacket) made of Kurume cotton, 43,200 yen

Fans (various types): 3,024 yen each; Folding fans: 9,720 yen each.

We also offer geta sandals that match kimonos, as well as accessories such as card cases, fans, and folding fans.

We live in an era where fast fashion and fast food are readily available, allowing us to easily choose and obtain everything without any effort or time commitment. This can be seen as both an evolution and, in a sense, a regression.


Y&SONS redefines the joy of carefully selecting items and taking the time to wear them.
Be sure to experience the stylish "new Japan" at THE GALLERY by CHALIE VICE.


*All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)

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