The FES Watch U, which allows you to customize the dial and strap to your liking, will be exhibited and sold at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence from Monday, June 12th to Tuesday, June 27th.
Furthermore, on Saturday, June 17th, we will be hosting a one-day-only talk show featuring guest speakers who will share the story behind the development of the Feswatch You and discuss our vision for the future.
The FES Watch You, with its dial and strap made from a single piece of e-paper, is a display watch where the pattern changes with the press of a button. There are 12 built-in patterns, and you can add your favorite patterns using the dedicated smartphone app, "FES Closet." You can even select your own designs or photos you've taken.


The simple, minimalist form that highlights the pattern, and the seamless band that sandwiches the stainless steel case, glass crystal, and e-paper display, make it perfect for daily use. The high-quality design, with attention to detail and texture, matches any occasion.

The display in the Feswatch U uses a thin, lightweight, and flexible active-matrix electronic paper in a watch-like form factor. Furthermore, because it uses highly transparent silicone on the electronic paper surface, it is resistant to sweat and dirt, and boasts excellent durability.

Furthermore, its most distinctive feature is that you can customize the design of everything from the dial to the strap to your liking*.
Furthermore, it is rechargeable, and the continuous operating time on a full charge is approximately 2 weeks in normal mode where the time is displayed when the button is pressed, and 24 hours* in always-on display mode where the time is always displayed.

*A dedicated smartphone app, "FES Closet," is required.
*Continuous operating time may be shorter depending on usage conditions and environment.

Premium Black Model: ¥64,800

The watch body is available in three colors that enhance its design.
The Premium Black model, which further enhances its stylish appeal, features sapphire glass with an anti-reflective coating for protection. The highly durable glass protects the dial while its high transparency beautifully accentuates the design.
Furthermore, the black sections are treated with ion plating, which involves coating them with a titanium compound, achieving both fashionability and high durability.

Silver Model: ¥49,680

White Model: ¥49,680

We're also running a campaign in collaboration with creators based in Tokyo!

Event information for Saturday, June 17th is available here.