The SHINOLA pop-up store, which is being held on the 1st floor of the main building at The Stage until Tuesday, June 6th, is definitely worth checking out before you go up to the stage. Displayed alongside product photos and brand introduction videos are snapshots of SHINOLA employees. Their proud expressions will surely convey the brand's mission of "making things with people at the forefront."

Click here for the Isetan Online Store Shinola special page.

"The Stage" conveys the brand's beliefs through non-fiction.

The pop-up store, which makes extensive use of genuine white oak, recreates the atmosphere of the company's directly managed stores in the United States and other countries at the front of the stage. Further inside, a Detroit workshop has been recreated, where visitors can watch demonstrations of leather goods being made by two craftsmen who have come to Japan specifically for this event.


We offer two types of leather goods, a card case and a pouch, handcrafted on-site by local artisans. Choose your favorite color from four leather options, and we'll finish it right there. We also offer an engraving service. The engraving service is also available for journals (notebooks), so please feel free to request it.

Pay attention to items such as the "Coin Watch," which will only be sold at The Stage.

At The Stage, Shinola's core philosophy of "producing high-quality products that can be cherished for a long time" is embodied in their watches, and the lineup also includes leather goods made in collaboration with a family-run tannery in America that has been in business for over 100 years, as well as journals that prioritize the quality of the paper.

Also be sure to check out the limited edition "Coin Watches," each featuring a classic American coin on the dial and sold exclusively at The Stage, as well as the "Jackie Robinson" limited edition model, limited to 442 pieces worldwide and individually numbered, and other ladies' watches.

At The Stage, for this special occasion, sales staff from the brand's home country will be acting as stylists, assisting customers. There will also be interpreters, so please feel free to talk to them about their thoughts on Shinola and more.

Isetan Shinjuku Store, Men's Building 7th Floor = Permanent corner opens in the Authentic Casual section.

Furthermore, on Wednesday, May 31st, a Shinola corner will open on the 7th floor Isetan Shinjuku Store, Men's Building , in the Authentic Casual section. In a space where the white oak fixtures used in the brand's home country give the interior a clean and sophisticated feel, you can enjoy the "Willard Program," where you can create your own unique Shinola watch by combining case style/design and size with a strap.

In addition, a machine offering an engraving service for journals and leather goods is installed at the back of the corner. A dedicated stylist will convey the appeal of Shinola products to customers through their hands.

What I felt during my on-site training: "The beauty of having pride in one's work."

Prior to Shinola's first public appearance in Japan, product manager Kou visited the Detroit headquarters and underwent product training. She said, "I thought Detroit was a dangerous city, but when I went there, I found the city to be clean, the people kind, and I felt a strong connection to the city. Shinola's headquarters occupies two floors of a building on a university campus, and various types of people work there, just like the people standing on The Stage today. They were all very friendly when I spoke to them, and they worked with such enthusiasm. Seeing that made me like Shinola even more."


She continued, "Shinonola's flagship store in Detroit is about three times the size of The Stage and is a famous spot where tour buses stop. The store, where you can also see the manufacturing process, was overflowing with customers, and I felt that it is a popular brand in America."

Isetan Men's staff saw the local workers and the product manufacturing process and were convinced that they could confidently introduce Shinola, a brand from Detroit, USA. We hope you will take this opportunity to experience "the people and products of America today" at its first appearance in Japan.

Shinola Pop-up Store
"AMERICAN LUXURY, DEFINED BY AMERICAN CRAFTSMANSHIP"
To commemorate the launch of Shinola in Japan, an event will be held at The Stage on the 1st floor of the main building. During the event, Shinola's leather goods artisans will be present to showcase the beauty of handcrafted work. Many items making their debut in Japan, including watches, bags, and leather goods, will be on display.
□May 31st (Wednesday) - June 6th (Tuesday)
□Main Building 1st Floor = The Stage

Shinola Corner Open
□Starting Wednesday, May 31□ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual

Click here for the Isetan Online Store Shinola special page.
Shinola products are also available for purchase at Mitsukoshi Isetan's luxury online store, "NOREN NOREN".

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)