Bringing circular fashion to a cultural level.

──RAGTAG conveys its appeal through various approaches, not just buying and selling, right?

Many of the clothes brought to Hirano Buyback are unsaleable due to their condition or other reasons. We are working to use these fabrics to have designers create clothes and furniture. It's about breathing new life into old things. We also run a project to eliminate counterfeit goods called the "Despicable Fakes Exhibition." We display genuine and counterfeit items side by side to let people know the value of the real thing and create a world where people don't buy fakes. Our aim is to keep only good quality items circulating. Everything we do is connected to the goal of allowing as many people as possible to enjoy the pleasures of fashion.

--What kind of content can we expect to see at this pop-up event?

Ishida: This time, we'll be focusing on creator brands born in Tokyo. For our younger customers, we hope that by easily incorporating the latest Tokyo fashion trends, they'll develop a love for fashion. For our more fashion-conscious customers, we've also stocked a wide variety of items that allow them to enjoy the latest fashion available at Isetan Men's, as well as coordinating outfits that transcend seasons. I think you'll be able to enjoy a wider range of styling options than usual.

Hirano : Specifically, the first floor is the sales space. Items selected directly by Mitsukoshi Isetan buyers from our inventory are displayed there. The second floor is the buying space.
Many people still feel hesitant about selling their clothes. At our company, we prioritize ensuring that our buyers, who understand the value of each brand, carefully appraise each item and provide a thorough explanation in person, so that you can part with your clothes with peace of mind. We hope to create a circular fashion cycle where selling clothes becomes commonplace, and valuable clothes find new homes with people who want them.


At Ishida Isetan Shinjuku Store, Men's Building , customer service plays a vital role. We provide in-depth service, explaining the brand's background, fabrics, and stitching, to help customers understand the value of the items more deeply. By conveying the story behind each garment, we foster a sense of attachment. This, in turn, encourages customers to cherish their clothes even more. Ideally, this leads to the idea of "using good quality items for a long time."

If this becomes the first step towards Hirano's circular fashion cycle becoming a cultural phenomenon and a normal part of society, we would be very happy about that.

The theme, "UNDEADSTOCK COLLECTION," embodies a vision of another cycle: a cycle (or circle) where clothes possessing strength and stories, unbound by trends or consumerism, continue to circulate from one fashion lover to another. This circle of people who enjoy fashion expands across generations. This pop-up is open to all who love fashion.

ISETAN MEN'S×RAGTAG "UNDEADSTOCK COLLECTION"
□ May 17th (Wed) - 30th (Sun) *Ends at 6pm on the last day □ Isetan West 2, 1st and 2nd floors

[Important Notes Regarding Purchases]
*Some brands and items may not be accepted depending on our criteria.
*Please bring identification that verifies your current address. (e.g., driver's license, deposit certificate, passport)
*Participants under 18 years of age require parental consent.
Please ask a staff member for more details.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)