RAGTAG, a used clothing select shop, has garnered support for its wide selection ranging from well-known luxury brands to up-and-coming domestic brands. What sets it apart from many of its competitors is its genuine commitment to "conveying the value of good things and creating a culture of cherishing them for a long time," and the unique initiatives it undertakes to achieve this. Rather than simply reusing secondhand clothing, it expands the possibilities of fashion from various angles, such as initiatives to convey the value of brands and the implementation of remake projects in collaboration with designers.


This store is teaming up with Isetan Shinjuku Store, Men's Building . With "sustainable fashion" as its keyword, they will open a pop-up shop called "UNDEADSTOCK COLLECTION" on the 1st and 2nd floors of Isetan West 2 from Wednesday, May 17th to Sunday, May 30th. In addition to sales, they will also be buying items. They will also be selling rare archive items owned by Ragtag, appealing to a wide range of people with the joy of fashion.

This time, we bring you a conversation between Daisuke Hirano, CEO of Tin Pan Alley Co., Ltd., which operates RAGTAG, and Shuhei Ishida, a buyer at Mitsukoshi Isetan who is in charge of the pop-up. They explore a new perspective on fashion and the aesthetics of reuse and recycling, which is about "passing on good things to the next generation."

──Many people might think that Mitsukoshi Isetan and RAGTAG have no connection at first glance. What was the background to how it all started?

I've always been very interested in Ishida RAGTAG's activities, as they are incredibly appealing. I resonated with their business philosophy of wanting to make fashion enjoyable for a wide range of people and their idea of circulating good products, and I thought we could create something new and valuable together, so I reached out to them.

Hirano Mitsukoshi Isetan is an object of admiration for fashion enthusiasts. They constantly propose new values, but by adding our own valued approach of "things that are old but still have value," we believe we can convey the appeal of fashion to an even wider audience. There's a scene that marked the start of our company: some high school girls were intently looking at a single piece of clothing in a fashion boutique, but in the end they left the store looking disappointed. Seeing that, I thought that I wanted to make valuable brands accessible to people who truly want them, and that I wanted to make it easier for people to experience the value of good things.

Ishida: Actually, I was a customer of RAGTAG when I was younger. The brands I admired back then were really expensive and I couldn't afford them. But RAGTAG had those brands at affordable prices. Even though they were secondhand clothes, I was really grateful for that.

Hirano : "Our mission is to continue fulfilling the wishes of each individual through fashion." High-end brands are accessible to only a limited number of people. But that doesn't mean it's worth giving up on. By experiencing truly high-quality items, you can discover new charms of fashion that you never knew existed. Just wearing one item from your favorite brand has the power to change your life. We want to increase the number of people who enjoy fashion in this way.

NEXT≫ Bringing circular fashion to a cultural level