EVENT
2017.05.05 update

nonnative/Nonnative | nonnative x Gramicci Limited Release -- Summer Collection Appears at Limited-Time Pop-Up Store

05.08 Mon -05.14 Sun
Isetan Shinjuku Men's Building 2F Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

nonnative, a brand that proposes a new standard from Tokyo that is suitable not only for urban life but also for various places and situations, will be holding a pop-up promotion at Isetan Shinjuku Store, Men's Building 2nd floor = International Creators from May 8th (Monday) until May 14th (Sunday).


Left: Jacket ¥49,680, Pants ¥23,760
Medium/Cut and Sew Top: 16,200 yen
Right: Sweater ¥21,600, Pants ¥31,320 *Scheduled for release in late May

Clothing is a tool for reflecting one's life.


Tools born with a clear purpose, such as workwear, military wear, and outdoor wear, possess an unpretentious beauty and universality. This season, nonnative extracts "functions" from such universal archives (tools), such as fabrics suited to the purpose, durable stitching, and practical details. With a focus on "comfort," symbolized by ease of movement and wearability, the extracted "functions" are re-edited into silhouettes that are in line with current trends.

For this promotion, we will be showcasing new items from our summer collection in a space that expresses the theme "BEER, BREAD & SHELFISH," which draws inspiration from the people gathered at a restaurant in an Adriatic port town and the colors of nature. To coincide with this period, we will be releasing a limited edition new model of our popular collaboration shorts with Gramicci.

nonnative pop-up store □ May 8th (Mon) - May 14th (Sun)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)

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