GRAMICCI Performance, the high-end line of GRAMICCI, will be presenting its Spring/Summer 2021 collection at Isetan Shinjuku Store, Men's Building 6th floor, Men's Contemporary, where a promotional event will be held. The event will run from Wednesday, February 3rd to Tuesday, February 16th.



Located in central California, Yosemite National Park is a mecca for rock climbers and also the birthplace of Gramicci.
In the 1970s, Mike Graham, known as the "Stone Master" in America and a leader in Yosemite rock climbing, developed groundbreaking details not found in climbing wear at the time, such as a gusseted crotch that allowed for a natural 180-degree leg spread and a webbing belt that could be adjusted with one hand. The brand's climbing pants, incorporating these unique techniques and functions, were born in a small garage in California in 1982.



"GRAMICCI Performance," Gramicci's high-end line, was launched in the Fall/Winter 2019 season based on the concept of "facing nature freely."
Combining the latest functional materials with urban elements, this collection offers items that pursue comfort and fashion for city life, resulting in active yet cool designs that can be worn both in the mountains and in the city.


This is a fantastic opportunity to see the "GRAMICCI Performance" Spring/Summer 2021 collection before anyone else, so don't miss it!


Find the latest information on Men's Creators and Men's Contemporary here.