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2017.05.08 update

[Spring/Summer Fragrances] | A lovely, subtle scent can boost your impression by 20%! We'll teach you about fragrances that are perfect for close encounters.（1/4）

" Isetan Shinjuku Store, Men's Building 1st floor, the men's accessories/cosmetics section features popular fragrance brands, so please enjoy them in the same positive way you enjoy accessories and other fashion items," says Koichi Kuzutani, who was assigned to the men's cosmetics department on April 1st.
"As we head towards Golden Week, the weather will gradually change and we'll start wearing lighter clothing. We'd like to suggest new fragrances that will express your individuality, in line with your outfits and style," says the presenter, introducing four fragrances this time.


SERGE LUTENS L'Eau de Paille: ¥8,640 (50mL) - ¥14,040 (100mL) View Product

It adds a refreshing touch to both formal tie-and-tie outfits and casual T-shirt and shorts looks!


From SERGE LUTENS , whose concept is "a person who travels through time" with fragrance, we have chosen "L'Eau de Paille," a summery scent from their Water series. French creator Serge Lutens has envisioned a rural landscape where the summer harvest has just finished, with the fields shining with the color of wheat.

It starts with a slight citrus scent and leaves a refreshing feeling, making it perfect for both men and women, and especially for men who are sweating in the summer. It's a new kind of fragrance that lets you enjoy the scent of dry water and sunlight.

Next, we'll introduce you to some British fragrances for the dapper gentleman...

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