iFunny expresses refined beauty, linear elegance, and unique, playful, and innovative designs with diamonds. Original motifs rooted in Japanese culture are elevated to "beauty" through the skilled craftsmanship of experienced artisans.
The uncompromising approach to craftsmanship, characteristic of the Japanese, and the beauty and exquisite design of the diamonds—each one carefully selected by the designer from among the top-grade diamonds—have garnered support from celebrities not only in Japan but around the world.

The Diamond Smiley Collection, created with Japanese aesthetics.

From Wednesday, April 19th to Tuesday, April 25th, we will be showcasing the Diamond Smile Collection, one of iFanny's iconic pieces, at the Men's Accessories section on the 1st floor Isetan Shinjuku Store, Men's Building .
Crafted from top-grade diamonds and 18-karat gold, this smile is luxurious yet effortlessly chic, making it a versatile hybrid piece that suits both men and women and complements a variety of styles.


The Smile Head, inspired by a radiant smile, is a happy item that brings joy to everyone who sees it. The chain is available as both a necklace and anklet, allowing you to customize it to your liking by changing the pendant.

Watch: 1,242,000 yen

The brand's first mechanical watch features a half-skeleton dial with a sparkling diamond smile. Currently available in three countries, it's a limited edition of 100 pieces, each engraved with a limited edition number.
Additionally, during the event period, we have prepared a wonderful gift for customers who spend 378,000 yen or more (including tax).
Please take this opportunity to see our beautiful and sparkling collection of jewelry.

iFunny Diamond Smile Collection □ April 19th (Wed) - 25th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

*Please note that the number of gifts is limited.

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)