New jewelry from Japanese jewelry brand iFunny has arrived, perfect for elevating your summer style. Starting July 4th (Wednesday), a promotion will be held at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories , featuring the latest necklaces as well as a wide selection of diamond jewelry to brighten up your summer look.


AiFunny jewelry is crafted by skilled Japanese artisans using top-grade diamonds and 18-karat gold personally selected by the designer. With its unique motifs and high-quality materials, the brand's jewelry enjoys strong support not only in Japan but around the world, and is loved by many celebrities and fashionistas.

Left: "Diamond Skull S Blue-Eyes" 248,800 yen Right: "Diamond Pumpkin S" 264,400 yen

The latest creations to be released are "Diamond Skull," which features a new skull motif studded with diamonds, and "Diamond Pumpkin," a unique design inspired by a pumpkin.

The skull with its striking eyes sparkling with blue diamonds is a gorgeous, cute, and pop design. 26 white diamonds are set in the face. Furthermore, the playful pumpkin motif "Diamond Pumpkin" is recommended as a summer accent for your neckline. 25 white diamonds are set in the face, creating a design that will bring happiness to both the wearer and those who see it.

From Wednesday, July 11th, in addition to our standard jewelry collection, we will also be offering one-of-a-kind pieces featuring diamonds that are not usually available in stores. Don't miss this rare opportunity to see high-quality jewelry for discerning adults.

iFunny Promotion □ July 4th (Wed) - 17th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

*All prices include tax.

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