Oshima Tsumugi is one of Japan's most representative traditional crafts. Its intricate ikat patterns and the beautiful colors obtained from the natural dyeing technique of "mud dyeing" are unparalleled in the world. From March 29th (Wednesday), the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building will focus on collections using Japanese and traditional techniques created by up-and-coming Japanese creators and brands. The exhibition will showcase a new style that elevates Japanese style to a higher level in fashion. The exhibition will run until April 4th (Tuesday).

This event is being held in conjunction with Mitsukoshi Isetan's "JAPAN SENSES," which aims to promote the best of Japan as a new value both domestically and internationally. Responding to the rising trend of Japonisme, a Japanese aesthetic that appreciates traditional Japanese culture, art, and craftsmanship, including Oshima Tsumugi silk, the event proposes a new street style that reinterprets elements of authentic Japanese culture for the modern age.

Daisuke Yokoyama of Sasquatchfabrix creates a haori coat and shorts, Keizo Shimizu of NEEDLES creates a coach jacket, and Kotaro Sakaki of The Sakaki creatively expresses a new style that fuses a tailored jacket and a haori. Works made using special Oshima Tsumugi silk fabric created specifically for this project will be exhibited and sold.


The event also focuses on mud dyeing, a traditional Japanese technique from Amami Oshima Island. In addition to items such as haori jackets and pants that incorporate traditional styles and modern designs and are treated with mud dyeing, a variety of unique items that have never been seen before will be introduced, such as drawstring bags that resonate with Japanese style, making it an event where you can enjoy the evolving modern Japonism style.

THE JAPONISM
□March 29th (Wednesday) - April 11th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators ■ Participating Brands: Almost Black, Cosmic Wonder, Needles, PORTER , Sasquatchfabrix, Takutaku, The Sakaki

*All prices include tax.

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03-3352-1111 (main representative)