Dassai, a leading Japanese sake label, is collaborating with mastermind, a company that shares a common vision of "showcasing uncompromising quality to the world." For a limited time and in limited quantities, they will be selling a special box containing Asahi Shuzo's "Dassai Migaki Sono Saki e Hayata," which is making its debut, along with a special glass and decanter engraved with the mastermind logo.

Event Information

Mastermind JAPAN x Dassai Promotion

□October 31st (Wednesday) - November 6th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

By repeatedly innovating down to the smallest detail and meticulously combining elements, they transcend tradition—Dassai's unwavering commitment to creating even better products, and mastermind's global commitment to competing with high-quality "MADE IN JAPAN" products, resonated with both parties, and this long-awaited collaboration has now been launched.

From Wednesday, October 31st to Tuesday, November 6th, a limited-time pop-up promotion will be held at the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building "Dassai Migaki Sono Saki e Hayata," the ultimate "Dassai" sake, will finally be unveiled.

Furthermore, to commemorate this collaboration, Isetan Men's Net interviewed Kazuhiro Sakurai, President and CEO of Asahi Shuzo, the brewery that produces "Dassai," to explore the background behind the development of this special product. Don't miss it!

Related article: Enriching your life with the finest sake and the finest design—"Dassai" collaborates with mastermind

NEXT> Click here for sales information on Wednesday, October 31st.