2017.03.30 update

SHELLMAN | Introducing original watches developed in collaboration with one of Japan's leading watch manufacturers.

03.29 Wed -04.11 Mon
Isetan Shinjuku Men's Building 8F Isetan Men's Project
"ISETAN JAPAN SENSES" is a store-wide campaign at Isetan Shinjuku Store that showcases its proud qualities as new value both domestically and internationally. At the watch corner on the 8th floor Isetan Shinjuku Store, Men's Building , Isetan Men's Residence, we will be introducing original watches from Shellman, a company founded in 1971 that has specialized in antique watches in Japan.

Since its founding, Shellman has handled numerous masterpieces from the past, but due to the nature of antique watches, complex timepieces are delicate and difficult to enjoy casually. Therefore, to allow people to easily enjoy the essence of ultra-complex timepieces, Shellman has launched an original watch developed in collaboration with one of Japan's leading watch manufacturers. Its name is "Shellman Grand Complication".


"GRAND COMPLICATION CLASSIC"
Stainless steel case: 40mm diameter, minute repeater, perpetual calendar, moon phase chronograph, water resistant for everyday use, quartz movement.
139,320 yen

This quartz watch combines complex functions born in the world of mechanical watches: a perpetual calendar, moon phase, minute repeater, and split-second chronograph. It was the world's first attempt to reproduce these four major complications using a quartz movement. It has won numerous awards and is part of the permanent collection at the International Watch Museum in La Chaux-de-Fonds.



The design adheres strictly to classic styles, with the case and hands based on masterpieces of antique watches. The dial also features a guilloché pattern recreated using modern technology, and the moon and stars in the moon phase display are not printed but instead rendered using the traditional technique of applying gold leaf.

The "Shellman Original Watch Series" is made at Citizen's Minami-Shinshu luxury watch workshop. It is hand-assembled by skilled craftsmen who hold the Super Meister qualification.


"GRAND COMPLICATION PREMIUM"
Minute repeater, perpetual calendar, moon phase, chronograph, 3 ATM water resistance, quartz movement
192,240 yen

Please take this opportunity to see our meticulously crafted, Japanese-made watches, designed to be suitable for any occasion.


Novelty gift

From Wednesday, March 29th to Tuesday, April 18th, customers who purchase a Grand Complication Classic or Grand Complication Premium from the Shellman Original Watch Series using their MI Card will receive a briar wood magnifying glass as a gift.
* "MI Card" is a general term for cards such as Isetan I Card, Mitsukoshi M CARD, and MICARD.
*For MI Card applications, please inquire with a staff member at the store.

Shellman Original Watch Fair 2017
□March 29th (Wednesday) - April 11th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)