MINASE, a Japanese watch manufacturer aiming to create Japanese watches that will be talked about for 100 years to come, is holding a watch fair until April 11th (Tuesday). During the fair, we will be showcasing a variety of watches that reflect Japanese aesthetics. Furthermore, on April 8th (Saturday), we will be holding an engraving demonstration by engraver Keiji Kanagawa.

Inspired by traditional Japanese kumiki (interlocking woodworking), the "MORE structure" is a unique manufacturing method born from Minase's strong convictions. Because all the exterior components of the bracelet can be disassembled, it is possible to repair or replace only the damaged parts, something that was previously impossible with mechanical watches.
Furthermore, the dials of the "Divide" series, which were added to the lineup in March, feature a soft shading effect based on a Yukihira pattern.

"DIVIDO"
Left: "VM04-M01SB", Center: "VM04-M02SB", Right: "VM04-M03SB"
496,800 yen each
Stainless steel case diameter: 40.5mm, 5 ATM water resistance, automatic movement

"Divide" means "division" in Esperanto. The case and lugs are made by combining two parts, upper and lower, to create a three-dimensional beauty with a recessed center. Each part is pre-treated with "Zaratsu polishing," a mirror-finishing technique that Minase excels at, and then each one is carefully polished, further emphasizing the contrast.

"FIVE WINDOWS"
Left: "VM03-L04SD" 378,000 yen , Right: VM03-M03SB
496,800 yen
Stainless steel case: 46.5mm (height) x 38mm (width), 5 ATM water resistance, automatic movement

The "Five Windows" watch, with its case-in-case structure, allows you to enjoy the three-dimensional effect of the dial enclosed within the glass case. The way the light passes through the five sapphire glass panels creates sparkle and shadows that change depending on the angle and time of day, resulting in a unique beauty for this timepiece.

"HORIZON"
"VM02-M01SB"
486,000 yen
Stainless steel case: 51mm (height) x 38mm (width), 5 ATM water resistance, automatic movement

Thinner. More three-dimensional. The Horizon, themed around the endless horizon, features a large, arcing dome-shaped crystal made from solid sapphire glass, cut and polished from both sides, evoking a sense of tension like a taut water surface. The case's recesses also give it a solemn and dignified appearance, reminiscent of a Japanese sword.

An engraving demonstration by engraver Keiji Kanagawa will be held.
We will be hosting an engraving demonstration by Keiji Kanagawa, one of Japan's leading engravers. Customers who purchase a Minase watch on the day of the event will receive a complimentary initial engraving service by Mr. Kanagawa on the rotor of the watch's case back.

*The engraved items will be ready for pickup in approximately 3 weeks. Please contact a staff member for more details.

□April 8th (Sat) 2pm-, 4pm-
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

Novelty Gift <br>During the fair period, customers who purchase a "Five Windows" watch will receive one leather belt (calfskin) as a gift.

*Since this is a made-to-order item, delivery will take approximately one month. Please contact our staff for more details.

Minase Watch Fair
□March 29th (Wednesday) - April 11th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
03-3352-1111 (main representative)