The evolution of "normcore"—the ultimate in ordinariness—led to "effortless" fashion. This spring and summer, we're seeing a lot of relaxed and sophisticated styles in suit wear, and the star of this trend is the "effortless suit." Yuki Yamaura, the buyer in charge of effortless suits Isetan Shinjuku Store, Men's Building , 5th floor (Business Clothing) and 4th floor (International Luxury), will guide you through the selection.

Wear a cotton suit, change up your innerwear, and enjoy a fresh new look.

At Isetan Shinjuku Store, Men's Building 4th and 5th floors, which showcases the latest dress items, this season's theme is "Effortless Suits." More and more people are wearing jackets instead of blousons on their days off, and this spring/summer season sees a surge in details that make jackets more comfortable, such as raglan sleeves, loose fit, beltless designs, and functional features. The brand's individuality shines through in these classic designs.

For our "Effortless Suits," we especially recommend cotton, a quintessential spring/summer material, which you can enjoy until the peak of summer when linen blends and seersucker become more appealing. Please take a look at our wide variety of cotton suits.

Express a relaxed, effortless feel with a suit.

What I'd like you to see when you pick up this suit is the "sartorial touch" in the jacket's shoulder construction and the details of the trousers. Beautiful handiwork can be felt throughout the cotton material, giving it an elegant feel. And what helps to ease the tension of wearing such a cotton suit is the variation in the inner wear.

For a spring/summer look, try pairing knit polos, short-sleeved crewneck sweaters made of linen, or boatneck tops with a bandana casually tied around your neck. Take inspiration from street style photos at Pitti Immagine Uomo and create a relaxed, effortless look.

NEXT≫The bearers of the effortless suit are the tailors of Naples.