Nichiman, a long-established Hiroshima company that owns Spingle Company, which plans, manufactures, and sells domestically produced handmade leather sneakers SPINGLE MOVE, will be releasing a hybrid sneaker from its brand 33/Thirty Three, which debuted last autumn/winter, in a special "Prussian Blue" color on January 3rd (Tuesday). In conjunction with this, a "moving ukiyo-e" visual will be unveiled at the "Shoes Lab" on the first basement floor Isetan Shinjuku Store, Men's Building .

"Japanese Blue" was born from the "blue gradation" theme.

The key color for the promotion starting January 3rd (Tuesday) is "blue gradation," expressed by ThirtyThree, a new-style sneaker brand that uses carefully selected materials from around the world and is crafted by top shoemakers, using "Prussian blue = a dark purplish blue." Furthermore, gold and silver foil are applied to the toe area, adding a luxurious touch to the deep blue color.

ThirtyThree was born with the concept of "beautiful shoes," and its brand name is derived from "33," the year Nichiman was founded in 1933. The upper uses vegetable-tanned calf leather from Incas, Italy, and the sole uses high-quality sole material from Gommus, Italy, which is lightweight and highly flexible. By adding an insole that combines cushioning and responsiveness, it achieves a comfortable, sneaker-like fit.

Sneakers ¥35,640

This time, we picked a blue from Japanese history that would still be around 50 years from now—a number that adds 17 (from 2017) to the brand name's "33"—and that would still be around. What we found was Prussian blue, made from the natural pigment "rock ultramarine."


GIF animations, or "moving ukiyo-e prints," will also be featured in the promotion!

Without even needing to take the example of the gigantic waves in Katsushika Hokusai's "The Great Wave off Kanagawa (Thirty-Six Views of Mount Fuji)," one of the most famous ukiyo-e prints known worldwide, both Utagawa Hiroshige and Katsushika Hokusai used what is known as "Berlin blue = Prussian blue," which was discovered in Berlin, Germany in the early 1700s. Because it is close to ink, Prussian blue could express not only deep blue but also a translucent blue when diluted, greatly advancing their artistic expression.

This promotion features a lineup of Thirty3 sneakers with a "blue gradation" patina (dyeing technique) that gives the leather upper a unique look, along with a GIF animation called "Shoe Shop" by video artist Mitsunari Segawa. Pay attention to the unique way a stylist presents Thirty3 to customers as if by magic.

33/Thirty-Three Promotion
□ January 3rd (Tue) - 10th (Tue)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)