If you're looking for a gift from a woman to a man, a LEICA is the perfect choice this year.

" Leica is synonymous with high-end cameras. Giving a camera body as a gift is quite a high hurdle, but this year they released the 'Sofort' instant camera. The fact that Leica has released an instant camera in the 30,000 yen range makes it the perfect gift for this year," says Yoshimura.


"I often take photos with my smartphone too, but I think it would be nice to be photographed with Leica . If this camera were pointed at me, my expression would surely change, and my mood would lift. Unlike smartphones and digital cameras, the fact that you can't retake the photo gives it a special feeling in this day and age. There's also space on the film to write on, so it can also be used as a communication tool."

Leica
Instant camera "Sofort" ¥34,560 ■ Isetan Shinjuku Store, Men's Building 8th Floor (Isetan Men's Residence)

Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence, the light blue body is the most popular. "It looks stylish even when worn around the neck, and owning Leica gives the impression of knowing the essence of things, so we're pushing it as a gift for men this year!" they say enthusiastically.

"Gifts that truly bring joy" are born from strong communication skills.

On the afternoon of the interview, Ms. Yoshimura was also assisting female customers. "Today's customers requested a high-quality stole as a Christmas present for their significant other, and some desk accessories as a gift for their boss who will be opening his own business next year," she said.

When assisting customers with gift recommendations as a floor attendant, Ms. Yoshimura says, "First, I ask about the customer's feelings and the age and occupation of the recipient to help them visualize the gift." The most rewarding experience she's had so far in helping customers with gifts was when "a husband thanked me after giving his wife a surprise gift for their wedding anniversary, saying, 'She was happier than ever before.'"

Ms. Yoshimura, who worked in sportswear and international creators before becoming a floor attendant, has been working at Isetan Shinjuku Store, Men's Building for 21 years. Her advice is also worth noting: "Each gift is filled with the feelings of the person receiving it, so please be sure to include a message."

*All prices include tax.

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