Store manager Kajiura selects eyewear he wants to wear in 2017.

While rounded, delicate frames are the current eyewear trend, store manager Kajiura has specially selected a pair that we want you to wear in the new year. "The new 'INSIDER TWO' is a perfect example of DITA's pursuit of 'BREAK THE MOLDS!' = Don't be confined to the mold!'"
These unique frames feature stainless steel core laminate within plastic temples, making them lightweight and thin yet striking. They're also compatible with prescription lenses, reducing stress and allowing for comfortable wear even for extended periods. These are truly frames that will shape future trends.

"STATEMAN FIVE" 95,040 yen
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"The popular 'STATESMAN' series has a new addition: 'STATEMAN FIVE.' While retaining the beautifully polished brow parts and diamond-cut details on the bridge and rims, the temples are now made of thicker titanium. The brow parts and titanium temples enhance the sense of luxury. This model also features a distinctive rimless wire. The black and gold frame is adorned with yellow rimless wire, creating an exquisite combination with the rim parts."

"RAMBLER" ¥45,360

"One of DITA's iconic Wellington-style models is the 'RAMBLER.' This season's release features a blazer-like dark blue with a gold combination. The outer material is a single color, while the inner lining has a wave pattern, creating a two-layer construction. It's not very noticeable indoors, but when exposed to light, it brightens the area around the face, and despite the thick frame, it also possesses an exquisite sense of lightness."

Introducing DITA sunglasses, perfect for winter resorts.

DITA is also known for its large, statement-making sunglasses. The iconic "MACH" series is inspired by sports cars and private jets, and is developed using the brand's highest quality materials. These sunglasses, recommended for those who value their personal time, are also worn by international artists and members of the Japanese national soccer team.

"MACH FIVE" 129,600 yen
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"These are perfect for winter vacations and other occasions. Furthermore, the 'MACH FIVE,' which is arguably the best in the series, features a floating design where the lens edges are beveled, making it appear as if the lens is floating, demonstrating the increasingly precise craftsmanship," says store manager Kajiura.

DITA offers a completely new kind of eyewear, blending classic styles with innovative designs and crafted with exquisite artisanal skills. Why not welcome the new year with a fresh look by wearing frames that offer a comfortable fit tailored to Japanese sizes?

Related products can be found here.
View DITA products at the Isetan Online Store

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)