Over four weeks, we'll be introducing brands and items that have garnered attention this year, themed around "A watch for someone else" and "A watch for yourself." In the third week, we'll be featuring Louis Erard, a Swiss manufacturer.


Louis Erard was founded in 1931 by its founder, Louis Erard, after whom the brand is named.
Although not an old Swiss manufacturer, their corporate philosophy of "high quality," "timeless design unaffected by trends," and "affordable pricing" has allowed them to continue producing a lineup that satisfies not only those looking for their first mechanical watch but also watch enthusiasts.

This time Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence will be offering a limited quantity of new items.

Excellence Open Balance
Stainless steel: Case diameter 40.0mm / 5 ATM water resistance / Automatic movement ¥270,000

A limited edition of only 25 pieces, this new model with a blue dial will be available exclusively at ISETAN MEN'S

The "Excellence" series was added to the lineup in 2011 to commemorate the 80th anniversary of the company's founding in 1931.
With its elegant design that blends tradition and modernity, it possesses a timeless beauty unaffected by trends. The open balance dial, which allows you to admire the movement of the heart of the watch, now comes in a limited edition of 25 pieces featuring a blue dial. The deep blue dial creates a sophisticated yet striking design.

Excellence Chrono Moon Phase
Stainless steel: Case diameter 42.0mm / 5 ATM water resistance / Automatic movement ¥426,600

This model is the most complex in Louis Erard's lineup.
In addition to chronograph functionality, it features a triple calendar display showing the month, day of the week, and date, as well as a moon phase function that shows the lunar phase. The design of the dial, which can often be complex, has been simplified to create a beautiful and easy-to-read design.

Customers who purchase a Louis Erard watch will receive a complimentary original travel case.
*Please note that the number of novelty items is limited and will be discontinued once supplies run out.

Louis Erard Promotion ■ December 14th (Wed) - 25th (Sun)
■ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)