2016.11.09 update

Berluti is dyed in Japan Blue – Pop-up store opens in the men's department.

11.23 Wed -12.06 Tue
Isetan Shinjuku Men's Building 1F Promotion
The French treasure, Berluti , will be making its debut at Isetan Shinjuku Store, Men's Building . Everything in the collection, titled "I-Ai" (Indigo) Capsule, will be dyed in blue, reminiscent of indigo and Japan Blue. For two weeks starting November 23rd (Wednesday, public holiday), a pop-up store will open on the 1st floor Isetan Shinjuku Store, Men's Building = Promotion area, bringing together the limited collection. A colorist will be on hand throughout the period. In addition, on December 3rd (Saturday), there will be a special event including a lasting demonstration by a bespoke craftsman.



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The "Alessandro," a lace-up shoe made in 1895 by founder Alessandro Berluti using a single piece of leather with no visible stitching, and the "Andy," a loafer designed by the fourth generation Olga Berluti for Andy Warhol, are both iconic models of the Maison.

Anyone with even a slight knowledge of men's shoes will have heard countless stories and anecdotes about the maison's charisma and craftsmanship, such as the translucent calligraphy motifs created by applying the secret patina dyeing technique to Venetian leather, and the use of champagne for shoe polishing. The maison's finest collection, which has captivated gentlemen around the world, will be dyed in a special blue in response to an offer from Isetan Shinjuku Store, Men's Building .


A pop-up limited collection titled "I-Ai" (Indigo): Backpack ¥259,200 (44 x 32 x 16 cm), Shoes ¥245,160, Stole ¥109,080, Tote bag ¥206,280 (34 x 37 x 9.5 cm), Sneakers ¥203,040, Body bag ¥147,960 (24 x 42 x 14 cm)


This pop-up store will offer limited-edition items available only during this period. The collection includes sneakers and bags that mix different materials with a base of indigo, a traditional Japanese color. The sneakers feature a high-quality leather upper adorned with calligraphy, while the three types of bags offer a light and breezy collection that combines nylon with Japanese denim and Venezia leather. The result is a casual yet sophisticated collection.

Additionally, the Spring/Summer 2017 collection will be available for pre-sale during the same period. Japan-exclusive colors of classic shoe and bag models will also be available.

Berluti Pop-up Store □ November 23rd (Wed/Holiday) - December 6th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)