The "JAPAN SENSES" campaign, which began on Wednesday, October 19th, is a store-wide campaign at Isetan Shinjuku Store that aims to promote the best of Japan as a new value both domestically and internationally. In conjunction with this, the men's shoe section on the first basement floor Isetan Shinjuku Store, Men's Building , will host a unique event called " JAPAN Shoe Expo 2016 ," which focuses on Japanese craftsmen, techniques, and factories, as well as order events by brands and bespoke shoemakers that are promoting Japanese shoe culture.


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We will be holding a two-week order event focusing on "Made in Japan" products.

SANYO YAMACHO , a brand based on the Japanese spirit of "skill," "craftsmanship," and "elegance," and Perfetto, which provides comfortable shoes through meticulous craftsmanship, will be holding a limited-time pattern order event for one week from Wednesday, October 19th to Tuesday, October 25th.

The appeal of this order event lies in the ability to freely combine and select sizes, widths, and materials that are not available in ready-made products. SANYO YAMACHO offers color customization for their original shoe bags, and all models can be ordered using the Bolognese construction method. Perfetto, which uses materials from prestigious tanneries such as Annonay and Ilcea, and whose beautiful lasts are popular for fitting the foot shape of Japanese people, offers a unique service that allows customers to have an alphabet medallion added to the toe of their choice.


The event will also focus on some of Japan's leading bespoke shoemakers, which are featured at Isetan Shinjuku Store, Men's Building . In addition to Marquis, run by Shoji Kawaguchi, who pursues the creation of traditional British classic shoes that combine strength and delicacy, Clematis, by Keitaro Takano, who launched a ready-to-wear line at Isetan Shinjuku Store, Men's Building in February, will be holding a bespoke and pattern order event on October 29th (Sat) and 30th (Sun).
*Only Mr. Takano is scheduled to visit.

Order event schedule

SANYO YAMACHO Pattern Order Event
□October 19th (Wednesday) - 25th (Tuesday)
■Price: From 92,880 yen
■Delivery: Late December onwards

Perfetto Pattern Order Event
□October 19th (Wednesday) - 25th (Tuesday)
■Price: From 59,400 yen ■Delivery: Approximately 4 months later

Marquis Order Event *Reservations required
■Price: From 343,440 yen ■Delivery: Approximately 12 months later

Clematis Bespoke & Pattern Order Event
□October 22nd (Sat)
■Price: Pattern order from 100,440 yen, bespoke from 197,640 yen ■Delivery: Approximately 9 months later

All items are located on the first basement floor Isetan Shinjuku Store, Men's Building and are men's shoes.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)