Urban Jürgensen, a brand known only to a select few watch enthusiasts, will now be available Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence, starting November 9th (Wednesday). To commemorate this debut, a talk show will be held on November 13th (Sunday) featuring Søren Jenley Petersen, CEO of Urban Jürgensen, and Masaharu Nabata, editor-in-chief of the watch-specialized web magazine "Gressive." This special opportunity will cover a variety of topics, including the brand's history and the highly anticipated new releases from this year.


"Why is Urban Jürgensen so rare?"

The reason for this is the meticulous attention to detail in its construction. In particular, the brand pays great attention to parts that can be considered the face of the watch, such as the dial and hands, and the ref. 1140, which uses an in-house movement, is no exception.


The silver dial employs multiple intricate guilloché engravings and is created through approximately 700 steps. It is immediately apparent that these are finished to a very high standard compared to other manufacturers.


The applied indices are also made of solid gold, and the beveling on all corners enhances the simple design, giving them a brilliant shine. The hands are made of blued steel and 18k gold, and the process involves soldering and polishing different materials, requiring an extremely time-consuming process; it takes a craftsman two full days to make just one hand.

"Jules Collection ref.2340" 18K White Gold / Case Diameter 40mm / 3 ATM Water Resistance / Approx. 60-Hour Power Reserve / Manual Winding

The ref. 2340, a new model released in 2016 and named after Jule, Urban's granddaughter, features a dial created using a technique called grenage, which dates back to the 19th century, instead of the delicate guilloché dial previously used. Skilled craftsmen coat the silver dial in multiple layers with a special processing solution containing salt and silver, and then polish it, resulting in a dial that emits a unique texture and luster.

Please come and experience the unique history and appeal of Urban Jürgensen.

Urban Jürgensen Special Talk Event
□Date and Time: Sunday, November 13th, 3:00 PM - 4:00 PM □Location: Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence □Participation Fee: Free
*To register for participation or for inquiries, please contact us in person at the store or by phone. 03-3225-2852 (direct line) Contact persons: Momoi/Takeshita
*This event requires reservations. Please note that we will close registration once the maximum number of participants is reached.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)