Under the theme of "100 Joys of Being a Man," the "TOKYO MEN'S FES 2016," a Isetan Shinjuku Store, Men's Building Building, on all floors, as well as on the 6th and 7th floors of the main building, and even on the food and living floors. It's the perfect opportunity to go out and find "happiness for yourself" during Silver Week. We'll bring you a quick report focusing on the fashion at the event space on the 6th and 7th floors of the main building.


Related Article: [Opening Announcement ②] The 6th floor of the main building is a place where men can find "happiness" through various lifestyles.
・Isetan Online Store has opened a special page for "TOKYO MEN'S FES 2016".

The 7th floor of the main building is packed with powerful shops and brands.

On the 7th Isetan Shinjuku Store, Men's Building you'll find a wide selection of items that can only be found here, including classic pieces revived and customized by 46 popular brands under the theme of "Masterpieces to leave for the future," as well as items that some of Japan's leading retailers will be offering for the first time at Isetan.

Shuhei Ishida, the buyer in charge of the 7th floor, said, "The 7th floor features an interior and decor based on black with a touch of high fashion, and is home to a collection of must-see retailers, including 'GR8', which is creating a sensation in Harajuku; 'Poggy's Box', led by Motofumi "POGGY" Kogi, the charismatic buyer for United Arrows; 'RESTIR EDITION', a limited-time shop for the luxury brand RESTIR; and the physical store of BLACK SENSE MARKET, the e-commerce site of the magazine 'SENSE' which opened this year."



Furthermore, the creators whose products are available on the 2nd and 3rd floors Isetan Shinjuku Store, Men's Building are each showcasing their cherished masterpieces under the theme of "Masterpieces to Leave for the Future." This time, under the grand theme of "100 Joys of Being a Man," we hope that you will feel the "heart behind the design" as envisioned by each designer, creator, and popular shop, and that you will empathize with their philosophy," they commented.


I commissioned a special order from the very first brand I ever purchased from (Motofumi "POGGY" Ogi).

Motofumi "Poggy" Kogi, director of "UNITED ARROWS & SONS" and creator of "Poggy's Box," which is based on the cultures and styles that have influenced him, says, "When I heard about the plans for TOKYO MEN'S FES 2016, I immediately thought it was interesting. This time, with the theme of 'New Standards for Men,' we're trying out products that we wouldn't normally make in our original line. We've had a one-of-a-kind custom rider jacket made by ART COMES FIRST, the first brand I ever bought as a buyer, as well as mesh caps from THE STYLIST JAPAN and specially made T-shirts with the P mark from PIGALLE. In addition, we also have new color hats and bags made exclusively for 5525gallery."
Click here for the "Poggy's Box" special feature page.


We offer the latest and fastest designs in our lineup (GR8, Mitsuhiro Kubo)

GR8, the select shop on the second floor of Laforet Harajuku, has opened its first pop-up shop outside of Harajuku, offering a unique selection that transcends the boundaries of high fashion and streetwear. "This time, with the theme of 'What is happiness for a man?', we have assembled exclusive items and bespoke products that are typical of GR8. In terms of apparel, we have worked with manufacturers to sell the Spring/Summer 2017 collection before anyone else. Furthermore, the highlight is the new sneakers from the popular brand FEAR OF GOD, with a lineup mainly consisting of rare items from a brand with a strong following. Please also enjoy our attentive customer service," says owner Mitsuhiro Kubo. Why not enjoy the feeling of superiority that comes from being the first to wear or put on these items?
Click here for the "GR8" special feature page.


A one-week limited-time shop offering a glimpse into the private life of Hiroaki Takashita, CEO of RISTEAR.

RESTIR is a popular shop known for its unique selection of luxury brands, but at Tokyo Men's Festival 2016, they created a pop-up shop that embodies the private lifestyle of representative Hiroaki Takashita, fusing surf and music. The lineup mainly consists of items from RESTIR's produced brand, HL HEDDIE LOVU, with the top recommendations being the PAPER BOMBER JACKET and PAPER RIB COLLAR JACKET, made from coated Tyvek material. Takashita raves about these items, saying, "They're lightweight, easy to carry, and I want to wear them right now." Pay attention to this new selection and presentation that overturns the conventional image of RESTIR.
Click here for the "RESTIR" special feature page.

Related Article: [Event Information] Men are freer than ever before. -- "TOKYO MEN'S FES 2016" is finally opening.
From "that long-established brand" to "that up-and-coming shop," everything is appearing at Isetan!
A total of 49 brands from Japan and abroad have commissioned special editions, bringing together masterpieces of "manliness" that we want to leave for the future!
• DJ events will be held daily on the 7th floor of the main building! Featuring DETTO K and KIRI.

inquiry
03-3352-1111 (main representative)