2016.09.24 update

SERAPIAN | A sophisticated man can carry a high-quality tote bag without being pretentious.

Among the long-established bag brand SERAPIAN from Milan, Italy, the tote bag that is gaining popularity at Isetan Shinjuku Store, Men's Building , is one that appeals to a modern atmosphere with its unique three-dimensional look. Until now, it was only available in two sizes, large and small, and made of PVC (polyvinyl chloride), but now a new "medium-sized" tote has been added. It is also available in two materials: PVC and the popular leather.


A beautiful drape that matches well with suits and jackets and trousers.

Founded in Milan in 1923, SERAPIAN has maintained its commitment to craftsmanship and developed high-quality collections, establishing itself as one of Italy's top, long-established bag manufacturers. Their tote bags, in particular, exude a luxurious and modern atmosphere with their three-dimensional design and exceptional drape. They elegantly complement suits, jackets and trousers, and coats. Despite their delicate appearance, they offer ample storage space, and the interior features a large zippered pocket divider, making it easy to store documents and small items—a key reason for their popularity.

Small tote bag: ¥92,880, Large tote bag: ¥100,440


Until now, Isetan Shinjuku Store, Men's Building , B1F, Men's Bags section has offered only PVC material in two sizes, large and small, for tote bags. It has been a best-selling item for SERAPIAN every season.

The option of "medium-sized leather material" is now also available.

SERAPIAN tote bags are suitable for a wide range of uses, from business to weekend outings, and Isetan Shinjuku Store, Men's Building now offers a new "medium-sized" tote bag. It is available in two materials: the traditional PVC and leather, which has not been used for totes before but is a popular material used in other items.

Tote bag ¥97,200 *Available exclusively Isetan Shinjuku Store, Men's Building

The newly introduced "medium size" offers excellent storage capacity while maintaining a perfect, easy-to-carry size. It fits a wide range of uses, from business to weekend outings.

Tote bag ¥172,800 * Isetan Shinjuku Store, Men's Building exclusive


This medium-sized leather tote bag, exclusive to Isetan Shinjuku Store, Men's Building , is made from high-quality calf leather (from the brand's cashmere series) with a fine, beautiful grain and substantial thickness. The beautiful drape of the leather creates a luxurious feel.
The handles also use the same calf leather, but instead of being simply attached, they are pinched and sandwiched, adding a unique three-dimensional effect to the embossed leather. Attention to detail is evident throughout. The medium size, like the large and small tote bags, has a simple design, making it easy to put things in and take them out, and it has plenty of storage space, divided in the middle by a zippered pocket. Please experience the new charm of SERAPIAN for yourself.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Bags
03-3352-1111 (main representative)