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2016.09.22 update

Unraveling the history of a long-established brand, these underwear and socks have been revived as "new masterpieces" for the modern era.（2/3）



zimmerli 's loungewear and pajamas, making their debut in Japan, will also be featured.

 The technology, innovation, and appeal of zimmerli products are detailed in an interview with current zimmerli CEO Marcel Hosley, but for 140 years since its founding, production has continued unchanged at its own factory in Switzerland.
In pursuit of the best possible fit, zimmerli garments are made from approximately 3 to 6 times more parts than regular underwear, and the brand is actively committed to passing on its skills, with mothers and daughters continuing the sewing tradition across generations.

Another appealing aspect of zimmerli is its strong commitment to authenticity, such as directly contracting with farms on the island of Barbados in the Caribbean Sea's West Indies to secure the world's finest Sea Island cotton.



This year's Only MI Autumn Campaign features exclusive items from Isetan Men's, as well as loungewear, pajamas, and fashionable underwear making their debut in Japan. Discover outstanding products born from the world's finest materials and advanced technology.

NEXT≫CORGI, CORGI revives past masterpieces and tackles modern socks.

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