Why do these socks cost 15,000 yen? Why does this underwear cost 19,000 yen? — Please visit Isetan Shinjuku Store, Men's Building , B1F, Underwear, Nightwear, and Socks to see these valuable products for yourself. During the [Only MI Autumn Campaign], this corner is hosting Japan's first archive gallery promotion featuring zimmerli , a leading brand in underwear, and CORGI a prestigious British sock brand. Exclusive models inspired by the archives will also be available.


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[Interview] The CEO of Swiss brand Zimmerili says, "Successful men wear high-quality underwear."

The true value of authenticity lies in its origins, underpinned by inherited techniques and uncompromising materials.

"When you look for the underwear section in overseas department stores, it's labeled as INTIMATE. Intimate means close, comfortable, and relaxed, and by extension, it refers to 'things that come into direct contact with the skin = innerwear, underwear'," explains buyer Takahiro Kunitomo.

"Because underwear comes into direct contact with the skin, it represents the pinnacle of knitting techniques and materials. The best products cannot be made without the skills in material selection, knitting, sewing, and know-how accumulated over many years," he continues.

This time, ONLY MI, a collaboration with underwear manufacturer zimmerli and sock manufacturer CORGI , offers truly top-of-the-line exclusive items that embody the authenticity and essence of each brand. Until September 26th (Monday), there is also an exhibition where you can see valuable archives, making it a "museum of masterpieces." Please come to the basement floor to pick up the products and enjoy a conversation with the stylist in charge.

NEXT≫Zimmerli zimmerli loungewear and pajamas, making their debut in Japan, will also be featured.