The second installment of "GEARIST," a new style proposed by Isetan Men's that focuses on "creator x functionality," has arrived at the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building following its Spring/Summer collection.
We will be holding a promotion starting Wednesday, August 24th. The promotion will run until Tuesday, September 6th.


"Gearlist" proposes a new style for urban living that is more comfortable and cool, by translating the gear-like elements that modern society and the environment are changing rapidly, and the trend is toward convenience and simplicity. It combines the cutting-edge sensibilities and simple aesthetics of creators with functionality developed through advanced technology. It transmits a style that is modern and minimalist by fusing the two elements that the times demand.

This promotion will introduce new items and offer pre-orders for adidas Originals by White Mountaineering, now in its second season. In addition, you can enjoy an environment decorated to recreate the collection scene presented at "PITTI IMMAGINE UOMO," and we will be highlighting a total of seven trending brands. From up-and-coming creators to established designers, such as 7L GLOBAL, making its debut at Isetan Shinjuku Store, Men's Building and Acronym by Errolson Hugh, which attracted a lot of attention last season, a wide range of brands will be featured. You can enjoy the unique worldview that each brand presents.


The second collection from adidas Originals by White Mountaineering has been released.

This collection features exciting and contemporary designs by White Mountaineering incorporated into various iconic Adidas sportswear pieces. The three stripes are used as a graphic symbolizing the collaboration, such as the V-shaped design on the chest, while the all-over camouflage print, exclusive to this collection, expresses White Mountaineering 's approach to style, which fuses form and functionality.
Furthermore, iconic adidas Originals models such as the "Forum Hi," "Rod Laver," and "EQT Running" have been redesigned by White Mountaineering to create striking and fresh silhouettes. The latest model, the "NMD," embodies the philosophy of both brands with its innovative design.

"GEARIST" Promotion □ August 24th (Wed) - September 6th (Tue)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

■List of brands available:
adidas Originals by White Mountaineering, ACRONYM, DYNE, ISAORA, LEXDRAY, OAMC, 7L GLOBAL

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)