Nine new models have been released for the "NMD," a new staple that fuses adidas Originals ' traditional archives with cutting-edge technology. A pop-up store for the brand will be opened at Isetan Shinjuku Store, Men's Building 6th floor = Contemporary Casual on August 18th (Thursday) to coincide with the start of sales.


Since its release last December, the NMD has been a hit, blending adidas Originals ' traditional archives with cutting-edge technologies such as BOOST™ to create the future of urban adventure.
This release features seven models of the "NMD_R1," which retains the same silhouette as the first model, but with new materials and color variations. Additionally, the "NMD_XR1," which incorporates a modern twist based on the "NMD_R1" silhouette, joins the lineup, bringing the total to two models. With its bold design paying homage to products that have revolutionized the brand's history, and equipped with cutting-edge BOOST™ foam developed through micro-engineering, this series is definitely one to watch.

"NMD_XR1" 19,429 yen

A new silhouette, "NMD_XR1," has been introduced.

The "NMD_XR1" is a new model that evolves the design by using a Primeknit with an unprecedented glitch pattern and incorporating cage parts into an eye-catching tonal color upper. Based on the design aesthetic of the "NMD" series, it faithfully and meticulously updates the original design of the series. The flat knit upper features a glitch pattern emphasized by tonal overlay parts, and premium leather is used for the heel patch. Through tonal color branding, it is finished in a contemporary style that embodies the philosophy of "NMD".

"NMD_R1 REFLECTIVE PACK" 17,269 yen

The "NMD_R1" changes its appearance and impression depending on the light, and is adorned with new materials and color variations.

The "NMD_R1 REFLECTIVE PACK" is a bold update to the "NMD_R1," the pioneering silhouette of the "NMD" series, with a unique twist. The upper uses a special stretch mesh material with reflective processing that makes it stand out even in the dark, and every part, from the three stripes, TPU heel unit, white and black heel tab, to the BOOST™ midsole, is finished in a completely tonal design, resulting in an unparalleled design. The result is a one-of-a-kind "NMD_R1" that stands out from the rest.

"NMD_R1" 17,269 yen

"NMD_R1" 16,189 yen

Regarding sales on August 18th (Thursday)

Due to the limited number of pairs available, we will be holding a lottery. Customers who wish to purchase should come to the location listed below.

□ Customers who are iCard, MICARD , or Mitsukoshi M CARD members (excluding temporary cards)
■ Please gather at Isetan Shinjuku Store, Men's Building , 1st floor, entrance 2 on the Yasukuni-dori side, by 9:30 AM.
■Starting at 9:30 AM , a lottery will be held to determine the order of entry for customers holding the above-mentioned cards. Participation in the lottery will close at 9:30 AM.
*Customers participating in the entry lottery must bring their iCARD, MICARD, or Mitsukoshi M CARD, as well as a form of identification for verification. Please note that only identification that was valid at the time of application of the iCARD, MICARD, or Mitsukoshi M CARD will be accepted (e.g., driver's license, passport, health insurance card, resident registration card with photo, alien registration card, etc.).
*Please note that those who do not have a form of identification will not be able to participate in the lottery.
*The lottery may end after the store has opened.

□For customers other than the above cardholders■Please gather at the main entrance on the 1st floor Isetan Shinjuku Store, Men's Building by 9:30 AM.
■Starting at 9:30 AM, a lottery will be held to determine the order of entry following customers holding the above-mentioned cards. Participation in the lottery will close at 9:30 AM.
*Customers who do not have an iCard, MICARD, or Mitsukoshi M CARD can apply in advance at the card counter of each store. Cards can be issued on the same day of application. However, please note that your application may not be approved depending on the screening process.
*The lottery may end after the store has opened.

[Important Notes Regarding Your Purchase]
■Only the customer who was selected in the lottery may make a purchase. Please note that lending or borrowing of the above card is prohibited. If it is discovered that either customer is lending or borrowing the card, both customers will be refused service.
■Due to anticipated crowds, entry will be limited to the lottery winners themselves. Furthermore, in case of congestion, we may restrict entry to certain entrances or limit the number of visitors. Thank you for your understanding.
■Due to anticipated crowds, we may limit purchases. Thank you for your understanding.
■Even if you line up, you may not be able to purchase the item. Please understand this in advance.
■Please note that we do not accept reservations, holds, or telephone orders for any of our products.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)