As a store-wide campaign at Isetan Shinjuku, "Isetan Art & Creation 2016" will begin on Wednesday, August 10th.
Focusing on "pop culture," which is widely loved as a form of entertainment and constantly evolving, enjoy discovering new pop culture created by the meeting, mixing, and blending of various elements such as fashion and art, analog and digital, tradition and innovation.


Paul Smith, who travels the world, draws inspiration from the buildings, landscapes, and clothing of the people he encounters on his journeys. This pop-up store expresses the positive and artistic world of Paul Smith , based on the brand's signature themes of "color" and "travel." Many exclusive items with a travel concept will also be available.

Paul Smith Pop-up Shop
□August 10th (Wednesday) - August 22nd (Monday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion


Anya Hindmarch has released her first men's line. The first collection explores color and pixels, the fundamental materials of digital design. Focusing on 8-bit graphics, the collection features bags and leather goods expressed through innovative leatherwork techniques, proposing the joy of wearing art.

ANYA HINDMARCH Men's Pop-up Store
□August 10th (Wednesday) - August 22nd (Monday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories


Elle Pieri, a bag brand from a prestigious Italian textile factory, is officially launching its men's line this autumn/winter. The new geometric pattern "SEQUI" created specifically for the men's line is inspired by the French painter Seguet. Using black, brown, and blue as base colors, and adding accent colors that suit each, the design creates a calm atmosphere with minimal contrast.

R.PIERI/Elle Pieri Promotion
□August 10th (Wednesday) - August 22nd (Monday)
□ Isetan Shinjuku Store, Men's Building B1F = Men's Bags


Koji Yamanishi hats tell a story in each piece, as the designer draws inspiration from his travels around the world and reflects that inspiration in the colors and patterns of his hats. The new collection we are introducing today incorporates the city's colors and geometric designs that the designer experienced during his stay in Naples, Italy.

Kojiyama Nishi Hat Promotion
□August 10th (Wednesday) - August 16th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods and Accessories


This summer, Korai Bergmann Flowers & Design presents stunning original arrangements featuring a wealth of vibrant and unique native flowers carefully selected from overseas. With their tropical flair, they're perfect for adding a touch of flair to your summer decor. Enjoy these highly designed arrangements.

Nicolai Bergmann Flowers & Design Native Flower Promotion
□August 10th (Wednesday) - August 22nd (Monday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence


Sacai's Fall/Winter 2016 collection is themed around "LIIFE," a portmanteau of the Japanese words for "love" and "life," proposing a hybrid layered style. We will introduce layered styles that mix different styles, fabrics, and silhouettes, which are the brand's specialties, such as military, workwear, and vintage.

sacai/Sacai Promotion
□August 10th (Wednesday) - August 22nd (Monday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators


Fornasetti Profumi offers home fragrances with artistic designs that evoke the spirit of Italian art. We will be showcasing a wide range of fragrances, including their signature scent "Otto," as well as fragrances not usually available and fragrance-related items such as incense burners.

FORNASETTI PROFUMI / Fornasetti Profumi Promotion
□August 10th (Wednesday) - August 22nd (Monday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

Isetan Art & Creation 2016
□August 10th (Wednesday) - August 22nd (Monday)
□ Isetan Shinjuku Store, Men's Building = Every floor

inquiry
03-3352-1111 (main representative)